Memeburn, Gearburn improved and relaunched

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Memeburn is a website which tracks emerging technologies primarily in emerging markets and covers innovation, mobile technology, the start-up scene, general tech culture and online business. Gearburn, its sister website, covers the latest gadget reviews and news from around the world, including video reviews.

Some major improvements and latest technology are meant to give readers a better experience across more connected devices, with a streamlined backend for faster page loads and better tools for readers to share stories with their social media contacts.

Both also now offer improved support for readers using tablets and smartphones with new mobile web apps and the sites have also been restructured in order to give readers a cleaner, more intuitive interface.

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Native apps still growing in popularity

Because native apps are still growing in popularity, Memeburn has developed an iPhone app and its Android and iPad apps are coming soon. For simpler phones, the basic mobisite is still available.

Memeburn reports that Twitter is now its largest referrer of traffic, followed by Facebook and then by Google.

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"The Burn sites are doing brilliantly, and show the promise of this new generation of publishers - online only, and internet savvy. We don't have any of the baggage of the old, staid media houses, and bring a fresh view untainted by corporate interests and Old Boys Club management," says Michelle Atagana, managing editor of the Burn suite of sites.