The Online Publishers Association issues RFP

The OPA is in the process of addressing measurement standards and methodologies used by its members. "We have come to the conclusion that the best way forward is for all members to use the same technology, ideally provided by an independent third-party ASP,' said JP Farinha, head of the OPA's Measurement Committee, and head of iafrica.com. "This will give marketers and advertisers a true apples-for-apples comparison to work with."

This is a key element in the OPA's drive to present online publishing as a trustworthy and effective medium to reach opinion leaders in South Africa.

Organisations providing web analytics or measurement solutions, including software, consulting and support services are welcome to submit a
proposal to the OPA for the provision of these services.

A copy of the Request For Proposal which outlines the proposal requirements is available via our website http://www.opa.org.za or from tvitale@media24.com, 011 713 9810. The deadline for the submission of bids is the 8th of July 2003.

About the Online Publishing Association

The OPA is a grouping of South Africa's most prominent online publishers. Our aim is to promote the growth and profitability of the online publishing industry in South Africa, by setting the highest standards, and meeting the needs of marketing and advertising professionals.

Members at this time are: 365 digital, Ananzi, BDFM, iafrica.com, iol, ITWeb, Johnnic Publishing, Mail & Guardian online, eMedia24, Moneymax, Moneyweb, MSN SA, M-Web, Ramsay Son & Parker, SuperSport, and Tiscali WorldOnline.

For further information please contact:
Theresa Vitale, Secretary, , tel. 011 713 9810
JP Farinha, Measurement Committee head, , tel. 021 426 5252
www.opa.org.za