New survey indicates consumers take action to avoid ads

Report highlights

• 63% of consumers say they would think more positively of a brand if it gave them content that was more valuable, interesting or relevant
  
• 66% of consumers said that if they don’t view a content piece all the way through, it’s because it was uninteresting or irrelevant to them.
  
• Why are consumers trying to get brands to stop sending them content and ads? Leading responses below:

  • 67% - They’re sending too much of it
    
  • 55% - It’s not interesting or relevant to them
    
  • 46% - It’s too pushy

  • 42% - They don’t trust them

For more information, go to The Future of Content Report