New survey indicates consumers take action to avoid ads

19 May 2016

A survey, released yesterday 18 May 2016 by US provider of interactive video technology, Rapt Media, indicates that 95% of consumers take action to avoid seeing or receiving your ads. If you want to annoy them and see your content summarily ignored - keep doing what you're doing. If you want to engage them, create personalized content they can discover on their own.

Report highlights

63% of consumers say they would think more positively of a brand if it gave them content that was more valuable, interesting or relevant
66% of consumers said that if they don’t view a content piece all the way through, it’s because it was uninteresting or irrelevant to them.
Why are consumers trying to get brands to stop sending them content and ads? Leading responses below:
- 67% - They’re sending too much of it
- 55% - It’s not interesting or relevant to them
- 46% - It’s too pushy
- 42% - They don’t trust them

For more information, go to The Future of Content Report

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