Engage with your customers

Engagement - it's the new metric for success in today's global economy. Engagement leads to a deeper, more meaningful connection between companies, customers, and stakeholders that can result in lasting and profitable relationships.

Executives are finding that the winning differentiator is no longer the product or the price but the level of engagement - the degree to which a company succeeds in creating an intimate, long-term relationship with the customer or external stakeholder. Research shows that engaged stakeholders are valuable assets for any organization. In a recent survey, 79% of executives state that engaged customers recommend products and services to others, 64% say engaged customers are frequent purchasers, and 61% believe they provide frequent feedback on products and services. In addition, almost 55% of executives claim that engaged customers are less price sensitive.

Read the white paper here.