Hansa launches Legends campaign
The competition offers four listeners and the friends the opportunity to meet four legends; sports anchor Robert Marawa; footballer Matthew Booth; comedian David Kau and rap artist HHP.
The legendary experiences include recording live in-studio with HHP; a national soccer stadium tour with Robert Marawa as host; a VIP soccer experience with Matthew Booth and having David Kau perform live in the winner's hometown for him and his chosen guests at a venue of his choice. There are additional experiences such as helicopter trips over Johannesburg, a tour of revamped stadiums, racing legendary cars on a racetrack, a tour of Robben Island and magazine cover shoots.
From Monday 22 March, Glen Lewis will host the Legends campaign on the daily Metro FM drive-time show, The Avenue with Glen and Unathi. Legend-related clues will be played throughout each day. Listeners then have the opportunity to call in during The Avenue and answer legend-specific questions to enter as well as daily cash prizes of R10 000.
Brand campaign manager for Hansa Pilsener, Guy Shand, expressed his delight with the campaign saying that very rarely is a brand in a position not only to celebrate unique and pioneering South Africans but also to create once in a lifetime opportunities for other South Africans to share in a legendary experience with their chosen legend.
