Retargeting may work, but pretargeting may work better
The practice of repeatedly serving up ads for products consumers previously viewed or asked about - called "retargeting" - not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week.
Respondents were prompted to compare retargeting to other forms of online marketing. Without exception, retargeting vastly outperformed the other formats.
92% of the marketers polled said that retargeting performed equal to or better than search. 91% said it was equal to or better than email, and 92% said it was equal to or better than other types of display ads.
Retargeting works well across a variety of channels and devices, based on the survey. Some 54% of respondents, for example, said they were retargeting on mobile devices.
Read the full article on E-CommerceTimes.com.
