Leading fashion and lifestyle retailer TFG shared its strategy to revolutionise the omnichannel experience and transform into Africa's leading high-tech omnichannel retailer. "We are laying the foundations to become the largest, most reliable and most profitable e-commerce destination on the continent; via a simplified, customer-centric approach, aimed at maximising group scale, minimising duplication and cost, and leveraging our incredible assets," shared newly appointed co-chief omni officer Claude Hanan. The announcement came as part of the retailer's 2021 financial year-end presentation.Issued byTFG (The Foschini Group)
Howard Audio is proud to share a unique campaign we've recently produced with Workbench for the iconic Courvoisier brand. The campaign fused together music, food, mixology through social influencers to create four different sound experiences, flighted on Metro FM.
Our brief was to take listeners on a musical and sound experience while tasting the cognac, guided by Courvoisier’s master ambassador. Each experience featured a different award-winning South African: pianist Nduduzo Makhathini; the head chef at The Marabi Club, Katlego Mlambo; and South Africa’s top mixologist George Steven Hunter. These master craftsmen take the listener through a pairing of Courvoisier Cognac with a meal, a cocktail or a piece of music.
We recorded the influencers live in-studio, talking us through their pairings in an audio journey packaged for radio and social media. We recorded their live sound effects; the sound of sushi being cut by a knife, recorded though our premium mics in our soundproof studios, is not for the fainthearted! Watching these amazing craftsmen create in-studio was an experience in itself.
A huge team effort as always from Howard Audio, with Adam Howard directing the recording sessions; senior engineer Paul Theodorou who final-mixed the experiences; and Belinda Howard who meticulously planned the weeks of recording and mixing.
Listen to the food pairing sound experience here:
To learn more about the new Howard Audio and to stay up to date with our latest work be sure to check out our new website at www.howardaudio.co.za
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