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Marketing & MediaThe Odd Number named Financial Mail AdFocus Mid-Sized Agency of the Year
The Odd Number 4 hours




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The customer is always right - except for, of course, when he or she isn't.
When it's inconvenient for the company, or when the customer asks for something that could negatively affect the company's revenue streams or business model, the customer is never right - even when he or she is.
That's why there are so many blogs devoted to customer outrage. By contrast, the number of blogs devoted to companies that actually get it right with a customer -- aside from those written by the companies themselves -- seems very small.