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Marketing & MediaSearch helped people find brands. ChatGPT Ads will help them choose
RedSeptember 26 Aug 2026
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The customer is always right - except for, of course, when he or she isn't.
When it's inconvenient for the company, or when the customer asks for something that could negatively affect the company's revenue streams or business model, the customer is never right - even when he or she is.
That's why there are so many blogs devoted to customer outrage. By contrast, the number of blogs devoted to companies that actually get it right with a customer -- aside from those written by the companies themselves -- seems very small.