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Online Ad spending fell 15% in 2001 but to rebound in 2002
Online ad spending dropped nearly 15% in 2001, to $2.5 billion, but should recover 9% in 2002 according to research by CMRi.
CMRi is a unit of Taylor Nelson Sofres based in New York.
David Peeler, president and CEO of CMR, comments, "With the year 2002 already showing some signs of improvement, we're expecting to see an upswing in spending by third quarter. In fact, CMR estimates that Internet spending will lead the way in 2002, in terms of significant growth."
Online ad spenders were:
Online ad spenders by industry were:
Online ad earners were:
Source: MediaWeek
