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Online Ad spending fell 15% in 2001 but to rebound in 2002

Online ad spending dropped nearly 15% in 2001, to $2.5 billion, but should recover 9% in 2002 according to research by CMRi.

12 Mar 2002

CMRi is a unit of Taylor Nelson Sofres based in New York.

David Peeler, president and CEO of CMR, comments, "With the year 2002 already showing some signs of improvement, we're expecting to see an upswing in spending by third quarter. In fact, CMR estimates that Internet spending will lead the way in 2002, in terms of significant growth."

Online ad spenders were:

EBay ($45 million)

General Motors ($43 million)

Providian ($29 million)

Amazon ($28 million)

Barnes & Noble ($26 million)

Others included Bank One, AOL Time Warner, Classmates Online, Vivendi Universal and Dell Computer Corp.

Online ad spenders by industry were:

Retail ($533.3 million)

Media and advertising ($450.5 million)

Financial services ($326.2 million)

Online ad earners were:

Yahoo ($344 million)

AOL ($320 million)

Excite ($127)

Lycos ($111 million)

Others included Netscape, AltaVista, WebCrawler, ESPN, MSN and Weather.com.

Source: MediaWeek

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