Subscribe & Follow
Advertise your job vacancies
Jobs
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Digital Designer Cape Town
- Digital Marketing and Content Designer Johannesburg
- PR and Digital Content Writer Sandton
- Multimedia Motion Designer Johannesburg
- Financial Accountant Johannesburg
- Sales and Business Development Manager Cape Town
- Content Curator Ilovo, Sandton
- Digital Archive Intern Cape Town
Duo launches online division
Judith Middleton, CEO of Duo Marketing + Communications, says its new online division is a natural evolution of the company's mission to be a brand custodian for its clients.
Middleton was commenting on the launch of the online division in response to growing client demand for integrated marketing solutions. The company is a specialist marketing consultancy for the ICT industry.
"Our clients are all in the B2B space, and their marketing needs are very different from those of companies targeting consumers," she says. "This year we're really seeing our clients understand the value of having a single supplier take care of all their marketing needs. A year ago the demand wasn't there, but now the time is right for us to add online solutions to our marketing package."
Part of the whole package
Patrick Gordon will head its online division, but Middleton stresses that its operations are not separate. "Patrick provides specialist expertise, but every single one of our account managers understands the online space and how to develop an integrated on- and offline strategy. There is no point in having a separate division working on a parallel track - we're all about providing a consistent, holistic approach that meets all our clients' marketing needs.
"Traditionally a lot of companies thought of their web presence as an IT function that could simply be outsourced to a web development company," adds Middleton. "But without folding it into a holistic marketing strategy, our clients weren't getting the results and the value they expected from their online presence. They have come to us for an integrated approach to their entire marketing effort."
"What they really need from their online presence are solid sales leads, there is no point in simply driving traffic to a web site for the sake of it, as many companies do, without any thought of making a strategic difference. At DUO we understand that it's all about the quality of the traffic to your web site, not the quantity," she concludes.
For more go to www.duomarketing.co.za.