Adobe is honoured to announce that Time has recognised some of the Creative Cloud applications as part of the Best Inventions of 2023. Photoshop’s Generative Fill and Generative Expand have been included in the Software and AI categories.
Each year, Time recognises products, software and services that are solving compelling problems in creative ways across all categories — including technology, beauty, health care, food, home and entertainment — that are making the world better, smarter, or even a bit more fun.
“Recent advancements in AI have reshaped how we think about the world around us. If the last few months have been any indicator, it is becoming clear that we are entering a new era of creativity — one where generative AI expands access to powerful new workflows and unleashes our most imaginative ideas," says Dominic Richardson, CEO of local Adobe distributor, Dax Data.
Adobe Firefly, Adobe’s family of creative generative AI models, has the power to reshape the creative process, from driving ideation and increased efficiency, to unlocking magical design possibilities. Now everyone can make content in powerful new ways with Generative AI features in Adobe Photoshop. Generative Fill and Generative Expand empower Photoshop users to add, remove, or expand content in any image with the power of Adobe Firefly using simple text prompts.
Users can create knowing that Generative AI features are powered by Firefly and are designed to be safe for commercial use — ensuring they can push the bounds of their creativity, confidently. Firefly is trained on Adobe Stock’s hundreds of millions of professional-grade, licensed, high-resolution images that are among the highest quality in the market along with openly licensed work and public domain content where copyright has expired.
Unlock new levels of creativity with the latest generative AI innovations, now accessible withing the Creative Cloud applications:
Lightroom is also introducing HDR Optimisation, enabling anyone to edit and export photos with brighter highlights, deeper shadows, and more vivid colours, only possible with high dynamic range (HDR) support.
It’s just the beginning of a journey to delivering outstanding content and empowering creative workflows with generative AI. You can try out the Adobe Firefly features by visiting the Adobe Firefly web application in your browser or on mobile.