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Adobe | Bizcommunity

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Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

Source: © PRCA Young Lions TBWA/Hunt/Lascaris' team win Silver Lion

Cannes Lions

#Cannes2025: Young Lions TBWA\Hunt\Lascaris' team win Silver Lion

Danette Breitenbach 20 Jun 2025

Source: Living Limpopo.

Construction & Engineering

Multi-billion Limpopo mega-project has ground to a halt

Andries van Zyl 19 Jun 2025

Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

MacBook Pro 14-inch M4 + Adobe: A new era for creatives starts now

Digital

MacBook Pro 14-inch M4 + Adobe: A new era for creatives starts now

Issued by Digicape 17 Jun 2025

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Advertising

Introducing the Effie Lions Foundation: Building a marketing industry for everyone

Issued by Association for Communication and Advertising 13 Jun 2025

Carl Willoughby chief creative officer, TBWA and chairman - Creative Circle Awards says Awards are a reminder that even in this age of algorithms, that brilliant, brave creativity still matters (Image supplied)

Advertising

Exclusive: TBWA's CCO Carl Willoughby: More than just bragging rights - awards matter to creativity, credibility, business

Carl Willoughby 14 May 2025

Shantanu Narayen is the first person to receive this award.

Cannes Lions

#Cannes2025: Adobe's Shantanu Narayen becomes Cannes Lions' first Creative Champion of the Year

14 May 2025

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Marketing

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Issued by Wetpaint Advertising 6 May 2025

Finance

PwC's AI findings highlight potential 15% uplift in global economy by 2035

30 Apr 2025

Artificial Intelligence

Adobe introduces Agentic AI Strategy and Brand Concierge app

27 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Artificial Intelligence

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Take control: Why CMOs are building internal agencies to drive growth

Digital

Take control: Why CMOs are building internal agencies to drive growth

Issued by Hoorah Digital 5 Mar 2025

Can alternative education systems save South Africa’s students in 2025?

Higher Education

Can alternative education systems save South Africa’s students in 2025?

Di Charton 27 Feb 2025

#CreativeCircle: Is South African design lacking consciousness?

Design

#CreativeCircle: Is South African design lacking consciousness?

Shane de Lange 24 Feb 2025

L’Oréal’s Brandstorm Innovation Competition calls for applications

Health & Beauty

L’Oréal’s Brandstorm Innovation Competition calls for applications

19 Feb 2025

Social Media

20 years of YouTube: 8 key innovations that have helped the video platform achieve its success

Alex Connock 18 Feb 2025

Red and Yellow wraps up 30th birthday year with top honours

Education

Red and Yellow wraps up 30th birthday year with top honours

Issued by Red & Yellow 20 Dec 2024

Image: Supplied

Talent Acquisition

Bizmod talent report reveals in-demand talent, hard-to-fill jobs

12 Dec 2024

Source: © NBC News The Toys R Us made with generative video was depressing but that will change and fast

AI in Advertising

AI in Advertising: Entering the wonderful world of generative video... or not

Jarred Cinman 26 Nov 2024

Black Friday and beyond: a checklist for retail peak season

Retail

Black Friday and beyond: a checklist for retail peak season

22 Nov 2024

Teach your creatives to think: Unpopular opinion by a copywriter

Marketing

Teach your creatives to think: Unpopular opinion by a copywriter

Athi Sokutu, Issued by Wetpaint Advertising 7 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

Digital

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

The Unilever masterclass was a deep discussion about changing AI's understanding of beauty. Source: Gallo Images

Loeries Creative Week

#Loeries: Teaching AI what real beauty looks like

Lindsey Schutters 11 Oct 2024

Dove: Standing for real beauty; changing how AI generates images of beauty

Artificial Intelligence

Dove: Standing for real beauty; changing how AI generates images of beauty

3 Oct 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Steenhuisen's budget speech promises positive outlook for agriculture

Agriculture

Steenhuisen's budget speech promises positive outlook for agriculture

17 Jul 2024

D&AD Awards

Vega Durban and Red & Yellow School win D&AD New Blood Awards Pencils

5 Jul 2024

2025 Unisa application dates: What you need to know

Higher Education

2025 Unisa application dates: What you need to know

Issued by FundiConnect 20 Jun 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Issued by Kantar 12 Jun 2024

Harness the power of Acrobat's new AI Assistant to boost productivity

Digital

Harness the power of Acrobat's new AI Assistant to boost productivity

Issued by Dax Data 22 May 2024

Why Umbraco CMS continues to rise as an enterprise CMS leader

Digital

Why Umbraco CMS continues to rise as an enterprise CMS leader

Issued by Bluegrass Digital 26 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

Media

10 tips for ethical image sourcing and safeguarding against copyright woes

Christina Kennedy 8 Apr 2024

Wagora MTB Ride: Singita, Grumeti Fund event to raise funds for anti-poaching in the Serengeti

Tourism

Wagora MTB Ride: Singita, Grumeti Fund event to raise funds for anti-poaching in the Serengeti

18 Mar 2024

Take heed of these new retail trends that emerged over the 2023 holiday season

Trends

Take heed of these new retail trends that emerged over the 2023 holiday season

Karen Keylock 4 Mar 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Source: AdWeek Mark Read, CEO of WPP

Marketing

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024

AICPA & CIMA mentoring scheme expands to Africa, Europe, and Canada

Accounting & Auditing

AICPA & CIMA mentoring scheme expands to Africa, Europe, and Canada

Issued by AICPA & CIMA 23 Jan 2024

Source: Supplied.

Primary & Secondary Education

Centennial Schools breaks new ground: Introduces Grade 6

22 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Time recognises new Adobe Photoshop innovations as Best Inventions of 2023

Digital

Time recognises new Adobe Photoshop innovations as Best Inventions of 2023

Issued by Dax Data 20 Nov 2023

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president

Advertising

Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

Leveraging AI Tools: 6 ways to empower SA's content creators

Social Media

Leveraging AI Tools: 6 ways to empower SA's content creators

Issued by Red & Yellow 12 Sep 2023

Image supplied. Mushambi Mutuma examones how technology is transforming marketing strategies for a digital future

IAB Bookmarks Awards

Embedding tech into creativity: transforming marketing strategies for a digital future

Mushambi Mutuma 31 Jul 2023

Image source: Wavebreak Media Ltd –

Training

School of Fashion adds short courses to offering

17 Jul 2023