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Content marketing can be one of the most effective tools for attracting and retaining an engaged audience. But many marketers get it wrong by creating content just for the sake of it. The result is short-term interest in your brand and impact that quickly fizzles out until the next piece – an exhausting and unsustainable strategy.
But the most effective content marketing strategies often include tools like audience analysis, client personas, customer journeys, integrated channels, smart workflows, and detailed analytics. Where do you even begin?
Everlytic’s six-week educational series guides marketers through the content marketing lifecycle step-by-step; breaking what would have been complex learning into a well-paced, easy-to-consume journey.
Karyn Strybos, Marketing Manager at Everlytic, explains “We realised that many marketers don't always understand how to plan effective content marketing strategies, or have the tools to make the execution easier. This series is an amazing opportunity for us to help guide them through this process”
Sign up for the series and you’ll learn:
Don’t want to sign up for the full six-week series? That’s okay. Each mini white paper will also be available for download from the Everlytic website as it becomes available.
Content marketing isn’t just a box to tick – it’s the legacy and psychology of your brand. Maximise your content strategy to make it work for your business. Sign up here.