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In terms of the Review of Ownership and Control of Broadcasting Services and Existing Commercial Sound Broadcasting Licences Position Paper of 13 January 2004, ICASA made a commitment to grant at least three new commercial licences in the primary markets.
The position paper defined the primary market as the geographical markets of Gauteng and the metropolitan areas of, and around, Durban and Cape Town. The authority believes that further liberalisation of the sound broadcasting services will enhance competition in the sector, thus increasing the benefits to consumers.
The copy of the invitation to apply (ITA) can be obtained on www.icasa.org.za at Invitation to Apply for Individual Commercial Free To Air Sound Broadcasting Service Licence or by using the government gazette notice number 32072
The closing date for the submission of applications is 31 September 2009.