What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Mother-baby HIV box aims to help halt transmission
It's no great medical breakthrough, just a simple colour-coded box packed with HIV drugs and pictures, but its backers Unicef hope it may help finally end transmission of the often deadly syndrome to babies.
The mother-baby pack, dubbed "innovation for an HIV-free generation" will be distributed to 30 000 pregnant women in Kenya, Cameroon, Lesotho and Zambia starting from this month.
It contains all the medicines and instructions needed to protect an HIV-infected mother and her newborn, even if she never visits a health clinic again until after the baby is born, and even if she can't read properly.
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