Tourism Month part of Western Cape's 2010 marketing campaign

The destination's diversity will be mirrored and packaged into the campaign's six themed travel itineraries:

• Score an Adrenaline Hat Trick!
  
• Cheer a Killer Pass On and Off the Field
  
• When your Craving Demands more than a Burger
  
• Take in a bit of Cape Culture as your Team goes for Glory
  
• When the Sound of the Vuvuzela Starts Getting to You, and
  
• Living it up when the Final Whistle Blows

During September the new-look-and-feel campaign website will go live at www.tourismcapetown.co.za ('kick' on “Beyond the 90 Minutes"); the third webisode series of fan ambassador road trips will be filmed for YouTube; and marketing collateral such as high quality foldout maps in FIFA's official languages will be developed.