The destination's diversity will be mirrored and packaged into the campaign's six themed travel itineraries:
During September the new-look-and-feel campaign website will go live at www.tourismcapetown.co.za ('kick' on “Beyond the 90 Minutes"); the third webisode series of fan ambassador road trips will be filmed for YouTube; and marketing collateral such as high quality foldout maps in FIFA's official languages will be developed.