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Tourism Month part of Western Cape's 2010 marketing campaign

The Western Cape's tourism destination marketing organisation, Cape Town Routes Unlimited, will use Tourism Month in September 2009 as a platform to further roll out its 2010-focused destination marketing campaign, called "Beyond the 90 Minutes".

28 Aug 2009

The destination's diversity will be mirrored and packaged into the campaign's six themed travel itineraries:

Score an Adrenaline Hat Trick!
Cheer a Killer Pass On and Off the Field
When your Craving Demands more than a Burger
Take in a bit of Cape Culture as your Team goes for Glory
When the Sound of the Vuvuzela Starts Getting to You, and
Living it up when the Final Whistle Blows

During September the new-look-and-feel campaign website will go live at www.tourismcapetown.co.za ('kick' on “Beyond the 90 Minutes"); the third webisode series of fan ambassador road trips will be filmed for YouTube; and marketing collateral such as high quality foldout maps in FIFA's official languages will be developed.