Has "PR" become a dirty word?
Has "PR" become a dirty word?

Even its practitioners don't seem to like it...

By Robert Gentle 18 hours ago

Thought leadership: An integral part of the modern PR plan
Thought leadership: An integral part of the modern PR plan

While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the South African media space...

By Louise Hunt 14 hours ago

Getting brandalytical with global brand strategist Nadia Boersch

Nadia Boersch is director of the Global Woman Club Vienna, and CEO of Brandalytical, having successfully launched and relaunched more than 15 global brands over the span of her career. Little wonder that she's since come up with her own 'brandalytical' formula. Read on for her keys to success when big bang branding and relaunching a brand...

By Leigh Andrews 16 hours ago

#FutureFit Yourself: 11 principles of connected marketing

Serving the connected individual requires a different approach; one that focuses on creating connected brands. These connected brands will be created by The Connected Marketer...

14 hours ago

Berni Searle is the 2019 National Arts Festival featured artist

Cape Town-based visual artist Berni Searle is this year's National Arts Festival featured artist...

17 hours ago

Bridget Johnson joins Riverbed

For the past 20 years, Bridget Johnson's been building her career as a respected creative, who has made her mark on multiple brands, winning numerous local and international awards for both creativity and effectiveness...

Issued by Riverbed 15 hours ago

Getting emotional with print marketing

Interactivity certainly adds an interesting and potentially effective dimension to marketing, but perhaps it's simply a 21st century expression of a much older marketing truth: emotion sells...

By James de Waal, Issued by Canon SA 16 hours ago

Brandwatch appoints YOUKNOW as African channel partner

After four years of supporting Crimson Hexagon in Africa as well as the successful merger of Brandwatch and Crimson Hexagon in 2018, YOUKNOW Digital has been appointed as the official distribution partner to Brandwatch...

Issued by YOUKNOW Digital 16 hours ago

Promise not to forget that customers are human too

Do you believe that it is possible to predict the future behaviours of your customers based solely on detailed knowledge of their previous transactional behaviours with one single organisation - namely your own?...

Issued by All Told 16 hours ago

East African consumer confidence rebounds for now

Kenya's latest Nielsen Consumer Confidence Index (CCI) score for Quarter 4, 2018, has rebounded by a healthy eight points since the previous quarter to 102...

Issued by Nielsen 17 hours ago

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