New Hippo campaign encourages choice

Conceptualised by MetropolitanRepublic and produced by Sweetspot Content, it encourages consumers to compare quotes before they choose.

According to Carl Louw, executive head of marketing for hippo.co.za, "We can all be surprisingly irrational in how we make decisions, such as which insurance to buy. We blindly follow the suggestions of our friends and colleagues or we just take the first quote that comes along. The new campaign highlights the most outrageous versions of this sort of irrational decision-making. In the process, it demonstrates the good sense in comparing before making a choice."

A fresh direction

Rob Rutherford, creative director at MetropolitanRepublic explains, "The campaign sets the viewer up for a simple take-out: if you don't compare quotes, choose the one that's best for you and ultimately save money, you're being a little irrational. In fact, you may as well choose insurance by using one of the crazy methods demonstrated in the TV commercials and across multi-media platforms."

"We're very excited about this new campaign. It's a fresh direction, but lovers of the brand will enjoy even more of the same cheeky humour and good fun they've come to expect. Most importantly, the audience will have no doubt that this is the comparison engine for South Africans looking to choose the right insurance, medical aid, travel package, personal loan and more," concludes Louw.