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Good showing from SA finalists in The One Show
The One Club has announced the finalists in the 2006 One Show, One Show Interactive and One Show Design. Winners were selected from nearly 17 000 total entries from over 55 countries, and will be featured in The One Show Annual (Volume 28) and The One Show Interactive Volume 9. South Africans are well-featured in the finalist list.
All finalists have to confirm credits and provide verification for winning entries by Friday, April 28. For more on the other finalists of the total 500 global finalists, visit: www.oneclub.org/oneshow/2006finalists.php.
For more than 30 years, the One Show, the premiere international advertising award show, has been setting the industry standard for creative excellence. Categories include print, television, radio, outdoor, innovative media and marketing, and more recently, integrated branding. Each year, an international jury of award-winning art directors, copywriters and creative directors judge a wide variety of work, entered by a wide variety of places, from multinational advertising giants to small regional shops.
Finalists
The South African finalists are as follows:
| One Show Finalists by Agency | |||
| Agency | Category | Client | Title |
| FCB Johannesburg | 01A: Over 600 lines - Single | Lego | "Imagine 1" |
| FCB Johannesburg | 11A: Innovative Use of Media - Print: Single | Adcock Ingram/Oculosan Eye Drops | "Red Eye" |
| Grey Worldwide South Africa Johannesburg | 11A: Innovative Use of Media - Print: Single | 3M Reclosable Fasteners | "Kiss" |
| Lobedu Leo Burnett Sunninghill | 07C: Outdoor and Posters - Single | Salvation Army | Blanket |
| Lowe Bull Johannesburg | 11E: Innovative Use of Media - Outdoor: Single | Unilever SA Home & Personal Care - Axe | "Beds" |
| Lowe Bull Cape Town | 01A: Over 600 Lines - Single | Independent Newspapers | "Fist" |
| Lowe Bull Cape Town | 06D: Posters - Campaign | Durex | "Pixel" |
| Lowe Bull Truth Durban | 08A: Single | Wonderbra | "Parking Lot" |
| Net#Work BBDO Hyde Park | 11G: Innovative Use of Media - Interactive/New Media: Single | Vigin Atlantic Airlines | "Give Yourself A Break" |
| Ogilvy South Africa Johannesburg | 01B: Over 600 Lines - Campaign | Multichoice DStv | "Scripts" |
| Ogilvy South Africa Johannesburg | 02D: Color: Full Page or Spread - Campaign | Harley Davidson | "Abandoned Husbands" |
| Ogilvy South Africa Johannesburg | 06D: Posters - Campaign | Harley Davidson | "Reactions" |
| Ogilvy South Africa Cape Town | 11I: Innovative Marketing - Single | SANTA (South African National Tuberculosis Association) | "Contagious" |
| TBWA\Hunt\Lascaris Johannesburg | 07G: Single | Drive Alive | "Drunk Caller" |
| TBWA\Hunt\Lascaris Johannesburg | 1F: Innovative Use of Media - Outdoor: Campaign | Adcock Ingram | "Thunk" |
| The Jupiter Drawing Room Johannesburg | 01A: Over 600 Lines - Single | Permark International | "Beach" |
| The Jupiter Drawing Room Johannesburg | 01B: Over 600 Lines - Campaign | Permark International | "Durex XL Campaign" |
| The Jupiter Drawing Room Johannesburg | 02D: Color: Full Page or Spread - Campaign | Permark International | "Durex XL Campaign" |
| The Jupiter Drawing Room Johannesburg | 06D: Posters - Campaign | Permark International | "Durex XL Campaign" |
| One Show Design Finalists By Agency | |||
| Agency | Category | Client | Title |
| Daddy buy me a Pony - a 9Nov Union Co Cape Town | 05B: Magazine Design | Spier | "Afro II Magazine" |
| Daddy buy me a Pony - a 9Nov Union Co Cape Town | 06A: Single | Afro Magazine | "Schlachthaus Exhibition" |
| Daddy buy me a Pony - a 9Nov Union Co Cape Town | 06A: Single | Interactive Africa | "Design Indaba Invite" |
| FCB Cape Town South Africa | 01C: Corporate Identity - Single | Greek Restaurant | "Greek" |
| FCB Cape Town South Africa | 01C: Corporate Identity - Single | Seconds on Main | "Seconds on Main" |
| FCB Cape Town South Africa | 01E: Logo/Trademark Design - Single | Only I-Jusi Magazine | "Afro Alphabet" |
| King James RSVP Cape Town | 01E: Logo/Trademark Design - Single Only | Flat Stanley | "Flat Stanley logo" |
| Lobedu Leo Burnett Sunninghill | 08D: Collateral - Campaign (direct mail, booklet/brochures,guerilla) | Salvation Army | "Winter Appeal" |
| Ogilvy South Africa Johannesburg | 03C: P.O.P. and In-Store - Single | Exclusive Books | "Willem Boshoff" |
Great ideas
The 2006 jury required the judges, from all over the world, to travel to New York for a week of judging. Judges included: Ty Montague, JWT New York; Morihiko Hasebe, Hakuhodo; Erik Vervoegen, TBWA Paris; and Betinna Olf, Springer & Jacoby. What differentiates the One Show from other advertising award shows, say organisers, has always been a consistent and focused regard for the creative concept... the One Show, simply, is about great ideas.
This May, the 2006 winners will be presented with their Gold, Silver or Bronze Pencils at an award show and party in New York City. From there, the winning work travels the world as part of the international exhibition, making annual stops in Japan, Brazil, China, South Africa and other host cities domestically and abroad. All awarded work, including Merit winners, is also archived in their online database, the most comprehensive collection of award-winning creative advertising on the Web.
All work is immortalized in The One Show: Advertising's Best Print, Radio and TV, one of the industry's most respected advertising annuals. Organisers believe that being in the book is just one more way of assuring that the great ideas of today will persevere and influence the important ideas of tomorrow.
