Maxidor presents: "Maxidor Family" commercial

Maxidor has always aimed to educate consumers through their marketing on the necessity of, and differences between physical barriers, as there is still unfortunately a misconception that they are all the same.

What is so often neglected, however, by suppliers within the security industry are the people that these barriers are actually aimed to protect; the families that rely on these barriers to potentially save their lives in the event of an ill-minded attack.

It is with this realisation that Maxidor chose to create a commercial that focusses on what matters most: The people behind the product and the real risk they can so easily face if they do not ensure their own safety and security by choosing Maxidor.

It is a positive and informative advertisement that highlights not only the unmistakable Maxidor barrier, but also the caring customer orientated team behind the product, the service, the culture and the trusted brand that all work toward protecting the family on the other side of that product.

The advert identifies a number of concerns or safety threats that a family unit might face in their home:

The first is the inherent element of danger, a possible intruder. This is a reality the average South African faces daily, which is one of the major contributing factors to the expansion of the private security industry.

Another danger element is the fact that the family would be quite helpless in the event of an ill-minded attack. The possible outcomes of a situation like this are exactly what Maxidor aim to prevent through their range of high quality physical security barriers. The fact of the matter is that a physical security barrier is the first and last point of defence.

What really tugs at the heartstrings is when the mother and daughter recognise that they have nothing to fear because the people are the barrier and that Maxidor is there to offer them true peace of mind and protection.

Maxidor approached the production of the commercial in a slightly different way to really emphasise how important not only their clients, but also their employees are to them.

"We decided to include Maxidor employees to represent the physical barrier protecting this precious family. Every person, or 'link' forms part of one of the departments within the company, be it from sales or production to our call centre. These are the real faces behind our product and reflect the true care we have to help save people's lives."

This commercial, and the thought that went into the production, is just one of the reasons Maxidor have become a household name.

To view the commercial and to find out more about why so many people choose Maxidor, go to www.maxidor.co.za.