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Opening doors

Financial magazine The Economist is literally opening doors at the Johannesburg International Airport. Emblazoned across each automatic sliding entry door is the trademark red banner of The Economist and the words; "funny how they just open for you".

31 May 2005

Net#work BBDO creative team John Davenport and Philip Ireland developed the campaign as a play on "The Economist - doors will open for you'.

Nice to see such great creative taking off at the airports! It makes waiting around for flights that much more interesting to see all the multi-media options being utilised.

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The IAB SA 2025 Bookmarks Awards winners have been announced, with Ogilvy named Best Digital Agency of 2025 (Image supplied)

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Source: © SABC The SABC has provided clarity regarding the development of its new sales operating model

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