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Opening doors
Financial magazine The Economist is literally opening doors at the Johannesburg International Airport. Emblazoned across each automatic sliding entry door is the trademark red banner of The Economist and the words; "funny how they just open for you".
Net#work BBDO creative team John Davenport and Philip Ireland developed the campaign as a play on "The Economist - doors will open for you'.
Nice to see such great creative taking off at the airports! It makes waiting around for flights that much more interesting to see all the multi-media options being utilised.
