Financial magazine The Economist is literally opening doors at the Johannesburg International Airport. Emblazoned across each automatic sliding entry door is the trademark red banner of The Economist and the words; "funny how they just open for you".
Net#work BBDO creative team John Davenport and Philip Ireland developed the campaign as a play on "The Economist - doors will open for you'.
Top stories
![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-300x156.png?2)
Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 1 day
Marketing & MediaAdHive Group introduces the Honeycomb: A smarter model for modern marketing
AdHive Group 16 Mar 2026
More news
Finance
Pet Insurance with purpose: Mrs SA semi-finalists share their stories with dotsure.co.za
dotsure 16 Mar 2026
