Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Advertising Sales Executive Illovo, Johannesburg
- Content Creator Cape Town
- Head of Performance Marketing South Africa
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Senior Video Editor Johannesburg
- Creative Director Cape Town
- Head of Social Durban
- Influencer and PR Account Manager Cape Town
- Working Art Director Johannesburg
At the root of Peri-Peri
The final episode of the Dubious History of the Delicious Peri-Peri, which aired nationwide late last week, is now being shown as a three-minute long omnibus of all six episodes at selected cinemas and on DStv. There's also still time for aficionados to create their own ending to the tale and win an African adventure. [video]
"There were only ever two possible endings for a commercial campaign that's all about the unique origins of its Peri-Peri," says Sepanta Bagherpour, Nando's South Africa marketing manager. "It was either going to be a Darwinian approach or one that focused on the creation of mankind and the latter offered the possibility to tell a richer, more engaging story."
"The brand has always been about heritage, in particular the rich Afro-Portuguese heritage that Peri-Peri is so much a part of," says Bagherpour. "The tongue-in-cheek tale of how we came to be in possession of Peri-Peri may be a different execution for us in terms of its length, but the idea of exploring and breaking borders and taboos is very much intrinsic to the brand."
The sixth and final episode aired last week Friday 24 June.
For more:
- Bizcommunity Poll: What do you think of the new Nando's ad campaign?
- Bizcommunity: Nando's: it tastes like chicken but where is the Peri-Peri?
- Bizcommunity: How far will you go with Nando's?
- Microsite: www.howfarwillyougo.co.za
