At the root of Peri-Peri

"There were only ever two possible endings for a commercial campaign that's all about the unique origins of its Peri-Peri," says Sepanta Bagherpour, Nando's South Africa marketing manager. "It was either going to be a Darwinian approach or one that focused on the creation of mankind and the latter offered the possibility to tell a richer, more engaging story."

"The brand has always been about heritage, in particular the rich Afro-Portuguese heritage that Peri-Peri is so much a part of," says Bagherpour. "The tongue-in-cheek tale of how we came to be in possession of Peri-Peri may be a different execution for us in terms of its length, but the idea of exploring and breaking borders and taboos is very much intrinsic to the brand."

The sixth and final episode aired last week Friday 24 June.

For more:

• Bizcommunity Poll: What do you think of the new Nando's ad campaign?
  
• Bizcommunity: Nando's: it tastes like chicken but where is the Peri-Peri?
  
• Bizcommunity: How far will you go with Nando's?
  
• Microsite: www.howfarwillyougo.co.za