Advertising News South Africa

A stinkingly good ad!

Nestle's television commercial introducing its latest ice-cream offering called 'Heaven' would have most people thinking it was shot in the countryside of France with a genuine French girl.

Film Director, Dave Gillard from Fresh Eye Film Productions says: "Making local locations look the part is often one of the greatest challenges we are faced with when shooting commercials.

In this particular instance we needed a lush green looking location. We eventually found our little bit of Provence - interestingly it was a sewerage farm close to Johannesburg."

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