Nestlé SA to conduct media agency review

Nestlé South Africa will conduct a review of media agencies to look for a possible new South African partner, it was announced yesterday, Wednesday, 13 May 2009, a result of the need to enable Nestlé to deal with the complexity of a rapidly changing SA media landscape with challenging industry dynamics.

Nestlé media business is internationally aligned to two agency groups. However, criteria for the appointment of a new SA partner will depend heavily on the agency's ability to ensure that the business is adequately resourced with talent capable of driving value in brand messaging, leveraging all media cost efficiencies and to deploy media using new technologies and new media channels that can help engage the SA target audience effectively.

According to the press statement released yesterday, Nestlé supports 20 active brands and is “obliged to ensure that the annual media investment is optimised through sustaining the best agency partnerships, protecting the integrity of Nestlé stable of brands and delivering cost-effective campaign accountability in every area of the business.”