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European agencies stood out in a competition with participation by agencies from 46 countries around the world, including South Africa.
The gold medals were distributed as follows in each category; 28 Essence of the Message, 25 Health & Wellness, 9 Causes, 10 Human Rights, 13 Planet, 12 Society, 11 Institutional Communications, 4 Designs for a Better World.
The agencies in the network with the most gold medals
The agency that managed to take home the most gold medals was ALMA DDB (USA).
The independent agencies with the most gold medals were Inbrax (3), Porta (3), Limbiko (3).
Congratulations to the winning advertisers and cases that proved that advertising is a powerful agent of change and that it is much more than just promotion or branding tool.