Luum Awards to reward social and environmental awareness messages in advertising

This team, made up of 80 judges, includes:

• Juan Luis Isaza, VP Strategy and Innovation Latin America at DDB
  
• Laura Durán, press and communications director at Amnesty International
  
• Genna Ingold, communications manager at Kofi Annan Foundation
  
• Aimee Nsimire, communications officer at ILO / UN International Labour Organisation
  
• Sabrina Espeche, Social Media and content coordinator at Red Cross
  
• Itziar Badia, marketing director at WWF
  
• Eduardo Basque of McCann Health
  
• Juan José Ayerza, CEO of Techo
  
• Santiago Losada, regional creative director at Leo Burnett
  
• Lisseth Sandoval, Caribbean and Central America Environmental Director at Argos
  
• Kathleen Holmlund, communications manager at Giving Women
  
• Alfonso Arbós of Wunderman Thompson Finlandia; among others

Luum Awards presents seven novel proposals, being the first festival of its type:

• Only Gold: Luum only awards Gold medals, there are no second or third place awards. That is to say that the festival only awards medals to the best of the best.
  
• Free Registration: Entry registration is free and only winners pay award rights (only gold).
  
• Equality: There are no jury presidents, no academic hierarchies. All the judges are top-tier and their evaluations are made at different times during the judging period.
  
• Democratic: All participants, regardless of size, brand or nationality, are given the same amount of opportunities to upload their entries at no cost: 4.
  
• Fairness: Luum meets gender quotas: 50% of the judges are men and 50% of the judges are women.
  
• Diversity: The judges panel is composed primarily of talented global advertising and marketing professionals from well-known associations and communities, however, governmental and non-governmental entities may also participate.

The award ceremony will take place in Geneva, Switzerland on 4 November 2021.

For more, go to https://awards.luumawards.com