CDF's best ads for November 2002

Comments by Gerry Human (Chairperson) for November 2002 judging:

Just 2 weeks to Christmas and we managed to assemble a quality panel, who committed to the work they liked.

NEWSPAPER
Although a clear winner emerged, the category was pretty dull. Second place doesn't make to Ad of the Year.

MAGAZINE
Some strong work and some turgid. Good to see some tactically relevant ideas. Debate resulted in 2nd place being overturned.

OUTDOOR
No traditional Outdoor entries and some overused ideas. Winner and 2nd place, however, were crisp and powerful.

RADIO
Lots of formulaic ideas beaten by a clever, well-produced campaign for Metropolitan life.

TELEVISION
At last some attitude!! Groovy winner, recognised for pushing boundaries and defying rules. First 3 go through to Ad of the Year.

Herewith the results of the judging of the November 2002 entries. Congratulations to all concerned.

Newspaper:

1. Exclusive Books/Campaign "Stonehendge/Birds" (57,0) - Harrison Human Bates
2. Amnesty International/Child Soldiers - Campaign
"Mr Mutilate/Mr Genocide/Little Sexual Slave" (51,0) - The Jupiter Drawing Room (South Africa)
3. S C Johnson/Raid "Porche" (50,0) - FCB Johannesburg

Magazine:

1. Exclusive Books/Short Story Competition "Zimbabwe" (59,0) - Harrison Human Bates
2. Cinema Nouveau/International Film Festival - Campaign "Sushi/Swiss Roll/Snails" (53,0) - The Jupiter Drawing Room (South Africa)
3. Animal Anti-Cruelty League/Fireworks "Scratch" (55,2) - Lowe Bull Calvert Pace (Gtng)

Outdoor:

1. Nando's/Bucket & Flyer "KFC" (59,0) - TBWA Hunt Lascaris (Gtng)
2. Multichoice/Supersport - Campaign "High Jump/Long Jump/Women's Weightlifting" (56,0) - O&MRST-M (Gtng)
3. Audi SA/Satelite Navigation "Cross Roads" (54,0) - O&MRST-M (Gtng)

TV/Cinema:

1. MTV "Trolley/Bed" (61,4) - The Jupiter Drawing Room (South Africa)
2. Exclusive Books/Rudolph Guiliani "Leadership" (60,4) - Harrison Human Bates
3. Opel/Corsa Lite "Bucks" (60,0) - Net#Work BBDO

Radio:

1. Metropolitan/Life Campaign - "Armstrong/Churchill/Luther" (62,0) - Saatchi & Saatchi
2. True Love/Dec Issue "Stutterer" (51,1) - FCB Johannesburg
3. True Love/Dec Issue "Wider" (50,0) - FCB Johannesburg

The judging panel for November 2002 comprised of :

Gerry Human (Chair): Harrison Human Bates
Mike Barnwell: FCB Johannesburg
Sergio Lacueva: O&MRST-M
Kevin Kleynhans: Red Nail
Tom Cullinan: Net#Work BBDO
Matthew Brink: Lowe Bull Calvert Pace
Gareth Lessing: TBWA Hunt Lascaris
Vanessa Norman: The Jupiter Drawing Room (South Africa)

You can view the ads online at www.voicebank.co.za.