2015 AMASA Awards shortlist announced

MediaShop (Hungry Lion Lucky Bucket Campaign)

• PHD Media South Africa (Gumtree Secret Stash)
  
• PHD Media (Renovating Billboard - Chamberlains)

Cause Related

• PHD Media (See what good Food can do)
  
• Liquorice (OMO Fast Kids)
  
• Mindshare (Helping Spaza owners move their communities forward)

Financial

• East Coast Radio/Mediamark (Comrades Marathon, Do Great Things)
  
• Liquorice (#TweetDreams)
  
• Native VML/Mediashop (Nedbank Ke Yona Team Search)

Media

• Vizeum South Africa (BMW Connected Drive)
  
• Vizeum Cape Town (Santam App)
  
• Cinemark (Cadbury Marvellous Creations)

Best Branded content campaign:

• Native VML (Nedbank Ke Yona Team Search)
  
• Playmakers (KFC Cricket Kids stretching with Proteas)
  
• Carat (Made of Black)
  
• Ultimate Media (Old Mutual Live - 2 Oceans Marathon)
  
• OMD Fuse (Standard Bank, Business Banking, Bizconnect)

Best Experiential/Event campaign:

• Mindshare (Magnum Pleasure Store)
  
• On Point PR (Football Fan Fashion)
  
• Liquorice (Celebrate Magnum)
  
• Joe Public (Design Indaba)

Best Online Campaign:

• Vizeum South Africa (BMWi Born Electric)
  
• PHD South Africa (Inflation Bulldog)
  
• Vizeum South Africa (BMW Connected Drive)
  
• Vizeum Cape Town (Santam App)
  
• Liquorice (Instant Inspiration)

Best Social Media Strategy:

• Liquorice (Battle of the Spreads)
  
• Liquorice (#TweetDreams)
  
• Vizeum South Africa (BMW Connected Drive)
  
• PHD Media (#MyCity - Photography Competition)

Best Use of Mobile:

• Mobitainment (Red Bull Kas'Lami Festival Thembisa)
  
• Cape Peninsula University of Technology (CPUT Mobile)
  
• Liquorice (OMO Fast Kids)
  
• Vizeum Cape Town (Santam App)
  
• Gloo @ Ogilvy (Uber Test Ride)

Best Pro Bono Campaign:

• Popimedia (Like Change)
  
• Playmakers (ABSA #ProudlyAfrican)

Best Use of Technology:

• PHD Media (Talking Billboards)
  
• PHD Media (Suburb Targeting)
  
• Media Shop (Hungry Lion Lucky Bucket Campaign)
  
• Gloo @Ogilvy (KFC Soundbite)

Best Sponsorship:

• Playmakers (KFC Mini Cricket - Stretching with Kids)
  
• Native VML (Nedbank Ke Yona Team Search)

Best Contribution by a Media Owner:

• Eastcoast Radio/Mediamark (Comrades Marathon, Do Great Things)
  
• Mediamark (Gumtree Secret Stash)
  
• United Stations (Nedbank Kaya bizz Sponsorship)
  
• Native VML (Nedbank Ke Yona Team Search)

Best use of a Small Budget:

• Mobitainment (Red Bull Kas'Lami Festival Tembisa)
  
• Mindshare (Relieving a Marketing Headache, Grandpa)

Ignition Award (Students):

• To be announced later this week

The AMASA Awards are set to take place on 22 October at Room Five in Rivonia. Buy your tickets here.