What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Open Debate on publishing vs content in Cape Town
The second AMASA event will take place on 11 March 2015 in Cape Town and features Zani Botes and Daryn Smith in an open debate on content marketing, including what the relationship is between content marketing and publishing, where does publishing finish and content marketing begin and other hot topics for journalists and content marketers alike.
Botes has a wealth of behind the scenes experience of custom publishing and content marketing, having worked at NMP and John Brown media. She describes herself as an experienced digital management and content marketing strategist, specialising in constructing calculated content action plans and in creating, managing and optimising content for all digital avenues spanning paid, earned and owned forms of digital media.
Smith is an inbound marketing whizz and is a co-founder of MPULL, which is an agency, focused on inbound marketing. It specialises in using Hubspot, which is a powerful marketing automation tool, loaded with data and analytics. Smith is way ahead of the game when it comes to this area of marketing, which is growing at tremendous rates in the US, UK and locally. He has been involved in marketing for the past 12 years
As all are aware, the line between journalism and content marketing is thin; therefore, AMASA is hoping for and expecting a rigorous debate around this topic. The event is at the Upper East Side Hotel. Follow the URL for directions to the venue http://goo.gl/bLPFWr. For more information, call Christian von Durckheim on +27 (0)21 408 35 81 or email moc.42aidem@miehkcrudnov.naitsirhC.
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