Porky Hefer, executive creative director for Lowe Bull, says, "Nando's are extremely excited about the new offering - the chicken steak - and wanted to shout it from the mountain tops. And who wouldn't, it's a chicken steak - who has ever heard of that? And that's all the magic you need.
"OK - not just that, there is also our unique African humour, a team of outstanding performers, some extra hot peri peri sauce drunk neat with Tequila and wham, - we're all laughing."
The campaign is made up of three spots with authentic Mozambican personalities, making fun of the various local inventions that have applied for patenting rights.
The zany and bizarre inventions vary from a 'safety pillow' - a soft sponge inside a hat, to protect the wearer from falling coconuts; to 'the backhander' - a detachable arm that can be used for bribing officials; 'portable translators' - a person, literally strapped to the back of somebody needing a translator and 'loco-motion gloves' - adhesive gloves that can be used when needing to catch a taxi that won't stop.
Each application for patenting rights is certified with the official rubber stamp of approval. After the various hilarious scenes, the narrator concludes by saying that the best export from Mozambique is the new Nando's chicken steak.
