National emblems, national pride

"Freestate Pylons"

The obvious and rather amusing alternatives are the abundant electric pylons, cooling towers with billowing smoke, and oil rigs instead of sharks, communicated through badges on team blazers and other apparel - humorous yet thought-provoking.

"Most advertising talks about being able to see the animals, to enjoy the sight of our beautiful country, but we've tried to show that our wildlife is more than just that; it is also a part of our pride as a nation, and filters through all areas of our lives," says Grey's executive creative director, Mike Barnwell.