Deprive yourself for the best of causes

Says Miles Goodall from Suburban Films: "I hope my contribution to this will go some way in helping those affected by AIDS and that it will open more peoples eyes to the problem."

Frame by frame, the commercial depicts a techno famine where there are no cell phones, computers, computer games, televisions, fridges, CDs etc. As a back up to the commercial, Net#work has strategically placed fridges at large intersections throughout Johannesburg.