[Cannes Lions 2013] SA's winning work: Promo & Activation
Y&R South Africa Cape Town and Draftfcb Cape Town took home South Africa's first Lions on Monday night, 17 June 2013.
| Category | Title | Advertiser/client | Product/service | Entrant company | Award |
|---|---|---|---|---|---|
| A02/069 Best Use of Guerilla Marketing in a Promotional Campaign | HOPE SOAP | SAFETY LAB AND BLIKKIESDORP 4 HOPE | HOPE SOAP | Y&R SOUTH AFRICA Cape Town | Silver Lion |
| B14/065 Public Health & Safety, Pubic Awareness Messages | HOPE SOAP | SAFETY LAB AND BLIKKIESDORP 4 HOPE | HOPE SOAP | Y&R SOUTH AFRICA Cape Town | Silver Lion |
| A06/018 Best Temporary In-Store Displays in a Promotional Campaign | THE WORLD'S SMALLEST IDEA | VITAL HEALTH FOODS | VITAL: VIRAL BOOST | DRAFTFCB CAPE TOWN | Bronze Lion |
All the winners:
- Creative Effectiveness Lions: website and pdf
- Direct: website and pdf
- Innovation: website and pdf
- Media: website and pdf
- Mobile: website and pdf
- Outdoor: website and pdf
- PR: website and pdf
- Promo & Activation: website and pdf
- Cyber: website and pdf
- Design: website and pdf
- Press: website and pdf
- Radio: website and pdf
- Film & Craft: To be announced on Saturday, 22 June 2013
- Branded Content & Entertainment: To be announced on Saturday, 22 June 2013
- Film: To be announced on Saturday, 22 June 2013
- Titanium & Integrated: To be announced on Saturday, 22 June 2013
- Grand Prix for Good: To be announced on Saturday, 22 June 2013
For more:
- Bizcommunity Special Section: Cannes Lions
- Bizcommunity Search: Cannes Lions
- Official site: www.canneslions.com
- Google News Search: Cannes Lions
- Google Blog Search: Cannes Lions
- Twitter Search: cannes_lions OR canneslions OR "Cannes Lions" OR canneslions2013
- Facebook: Cannes Lions page
- LinkedIn: Cannes Lions group
- Twitter: @Cannes_Lions
- YouTube: Cannes Lions channel
- Google+: Cannes Lions
- Flickr: Cannes Lions photostream
- RSS: Cannes Lions feed
Information on Cannes Lions facilitated by Cinemark, South Africa's official representative of the Cannes Lions Festival.
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