Lions Health celebrates creative excellence in health communications.

Health & Wellness Grand Prix went to London agency FCB Inferno’s "Project Literacy” for Pearson

Total entries into the Pharma Lions have risen from 432 in 2015 to 582 this year, of which 1 was South African; and also rose from 1,430 Health & Wellness Lions entries in total to 2015 to 2,023 this year, of which 28 were South African. Of those Health & Wellness Lions entries, five South African entries made it to the final round of judging.

Of those, three are bringing home awards: FCB Cape Town with a Silver Lion campaign for its Darryl and Jabu digital: online video work for client CANSA; as well as a Bronze Lion to Velocity Films Joburg in Film craft: direction for its Learn it Young work for client Scouts SA.

Healthy Grand Prix showing

The Health & Wellness Grand Prix went to London agency FCB Inferno’s "Project Literacy” for Pearson. Commenting on the winner, Jury President, Joshua Prince, Chief Marketing Officer of Omnicom Health Group, said, “The campaign is devastatingly good at showing the real costs of illiteracy and shows that before we even get to health, we have to start with people's fundamental ability to understand.”

Ogilvy & Mather London’s “Breathless Choir” for Philips claimed the Pharma Grand Prix, described by Jury President, Alexandra von Plato, Group President of Publicis Healthcare Communications Group, as one that challenges the traditional ‘product as hero’ approach to focus on ‘patient as hero’.

FCB Cape Town's campaign for CANSA

View the full tables of winning work below:

Health and Wellness Lions winners

Pharma Lions winners

Click here for a reminder of the Cannes Lions 2016 Pharma and Health & Wellness Lions shortlists in full.