Commenting on the launch, executive creative director at TBWA\Hunt\Lascaris johannesburg, Damon Stapleton said, "Working with an iconic South African brand like Steers is a real honour and it was essential for us to capture the youthful, fun-filled exuberance and irreverent nature of the brand in a new way which would capture the hearts of the Steers consumer.
Enter Hoohah. Hoohah is more than just a word, it's a feeling of achievement and satisfaction that swells up inside you and manifests itself in 'a moment of awesomeness'. It's the karate chop, the dance move. It finishes off those perfect moments and prepares you for the next ones."
Val Bourdos, managing executive of Steers added, "The Hoohah campaign is a strong campaign that resonates with our youthful target audience. It's real, down to earth and displays the powerful emotion that our customers feel about an awesome experience and of course, this includes eating a legendary King Steer.
The campaign represents the relaunch of the King Steer and introduces a range of new variants which confirms that the King Steer is the burger lovers' first choice. The Hoohah campaign is awesome and our franchisees are overwhelmed by this new campaign - it has great appeal!"
