Creatively changing human behaviour, for good
In this week's #TRENDING column, Louise Marsland looks at how
creatives can lead us to a circular economy. As advertising agencies are "experts at changing human behaviour," she writes that we need them to sell the concept of reducing waste and creating economic sustainability for brands to marketers.
Keeping the focus on creatives, we also go inside the New York Festivals'
Midas Awards with Deb Ryan, executive director of the awards that celebrate the global best in financial advertising, now in their 15th year.
Beverley Klein chats to
Newsmaker Alexis Beckett, newly promoted ECD at 140 BBDO after eight years at the agency. He speaks of current business trends, noting that there's almost a "democratisation of creativity' at the moment and the importance of being a good listener not only to colleagues and clients, but also to the world around you.
I also explore the difficulty of
trusting supposed eyewitness accounts sourced from social media and share a few ways to verify photos and videos sourced online really are 'breaking news'.
Lastly, our #CannesLions 2016 coverage is finally done and dusted, with roving reporter Ann Nurock sharing key insights on the Media@SAfm radio show with host Ashraf Garda on Sunday, 3 July.
Click here if you missed the interview, and
here if you're still hoping to get your hands on a ticket to Nurock's exclusive Case Studies for Cannes feedback sessions. We'll see you there!
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
|
 | ICYMI, The Media@SAfm show interviewed Ann Nurock last weekend, where she provided a comprehensive overview of Cannes Lions 2016... read |
|
 | Leigh Andrews Gareth McPherson, ECD at Publicis Machine, shares insights gleaned from the calibre of work awarded top accolades on the recent global advertising awards circuit, and shares advice on making sure we bring home more of those big wins next year... read |
|
Damon Stapleton |
|
Emma Carpenter |
|
|
|
|
 | Mike Laws Marketers are falling short at a couple of significant mobile marketing strategies, says Mike Laws, CEO, Imaginatrix.mobi... read | |
Read more
|
|
|
|
Read more
|
|
|
![[Biz Takeouts Podcast] 180: Hendri and Kyle from Barbarossa Media](https://biz-file.com/c/1607/350784-120x120.jpg?2) | On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Hendri Lategan and Kyle Hauptfleisch from Barbarossa Media... read |
|
|
|
|
 | Leigh Andrews Marc de Swaan Arons, CMO for Vermeer, shares highlights of his local APEX awards 2016 keynote presentation... read |
|
 | The judges for the 2016 New Generation Awards have been selected. Since inception in 2013, the awards have ensured that at least three or four judges see each entry... read |
|
 | Erik Du Plessis Everybody that is interested in the discussion about whether people make rational or emotional decisions - and all marketers are interested in this - should be aware of the background to the discussion... read |
|
Charles Mburugu |
|
Bogosi Motshegwa |
|
Miguel Correia, Issued by Zinto Activation Group |
|
Issued by Expand a Sign |
|
|
|
|
 | Danette Breitenbach Collaboration inside agencies, between agencies and between agencies and clients was a reoccurring theme that dominated that the recent APEX Master Class... read |
|
 | Danette Breitenbach The pressure is on agencies to deliver creative work and the way they are doing that is questionable in many cases, says King James co-founder and group creative director, Alistair King... read |
|
 | Danette Breitenbach No Grand Prix was awarded at #APEX2016. This reflects the current state of flux the advertising and marketing industries are in... read |
|
 | The ACA announced the winners of its 2016 awards for advertising effectiveness at an award ceremony at the Ivory Auditorium at The Forum on The Campus in Bryanston on 7 July 2016... read |
|
 | Chris Brewer Consumers have their own language: I don't necessarily mean speech... read |
|
Issued by Association for Communication and Advertising |
|
Issued by Joe Public United |
|
Issued by Ninety9Cents |
|
Issued by Grey |
|
Issued by Giant Films |
|
Issued by Media Host |
|
|
|
|
 | Jimmy Tembo Lately, I have fallen into a tendency of writing what I call e-memoirs for my sons, where I put my thoughts on social media and hope that one day they will be able to find them... read |
|
Issued by Ornico |
|
Boris Dzhingarov, Issued by Monetary Library |
|
Issued by Ogilvy & Mather |
|
|
 | Mareli Smit Marketing as we know it is changing. Why are employees and customers left out of the loop to help create customer experiences in many instances? read |
|
|
Issued by National Lotteries Commission |
|
Issued by Canon SA |
|
Issued by AutoReach |
|
|
Issued by The Worx Group |
|
Issued by Just Design |
|
|
 | Anish Abraham Increased access to smartphones and internet connectivity across the African continent has led to an explosion in the number of users consuming online video... read |
|
 | Dee Stephens Hold on to your chairs marketers, brands and publishers, your world is about to drop off its axis.... read |
|
 | Charl Vollmer Search engine optimisation has pros and cons, like most things in life. With that said, there are two ways of doing SEO: the white hat way and the black hat way... read |
|
Issued by 360eight |
|
|
|
|
Issued by The AAA School of Advertising |
|
|
|
|
Issued by Clover |
|
Issued by Offlimit Communications |
|
Issued by Offlimit Communications |
|
|
Issued by Markex |
|
|
 | The judging panel for the 2016 Loeries' Digital & Interactive category has been announced, with Bridget Jung, digital creative director at Marcel Sydney as Jury President, with the rest of the judging panel comprising 10 local judges... read |
|
|
|
|
 | The annual Future of Media Conference, hosted by Tiens Media, will be held in Sandton on 21 July... read |
|
Issued by Mindshare South Africa |
|
Issued by The SpaceStation |
|
|
|
|
Issued by Mobile Marketing Association |
|
Issued by JustPalm |
|
Issued by Digicape |
|
|
|
|
Issued by Caxton Magazines |
|
|
Issued by The SpaceStation |
|
|
Boris Dzhingarov, Issued by Monetary Library |
|
|
Issued by Sappi |
|
|
 | Leigh Andrews Telling a catchy story is the key to grabbing the attention of today's distracted TV viewer and connecting them to your brand. Here's how 'that Gabriel Macht ad' did so, using country-first 3D-rendering technology... read |
|
Issued by Naija Writers' Coach |
|
Issued by Ola! Films |
|
Issued by Ola! Films |
|
Issued by Propeller Films |
|
Boris Dzhingarov, Issued by Monetary Library |
|
|
 | mike broom No, you cannot! In fact, that is probably the most defining variable in the definition of what a stokvel is, compared to another way of saving money... read |
|
|
 | Julia Rhodes As marketers search for innovative ways to engage audiences, it's important to recognise that the attention span of online audiences is quickly declining... read |
|
|
|
|
|
 | So you've got your social media strategy covered when it comes to the youth? Think again... read |
|
David Blyth, Issued by Yellowwood Future Architects |
|
Issued by M&C Saatchi Abel |
|
|
 | The Non-Traditional Jury seeks to recognise the finest and most inventive entries making use of environment and experience to get their message across... read |
|
 | WASHINGTON: Americans are increasingly turning to their mobile devices for news, with print newspapers losing more ground, a poll showed Thursday... read |
|
 | SAN FRANCISCO: BlackBerry on Tuesday said that it is killing off its Classic smartphone with a physical keyboard as part of an effort to modernize its lineup... read |
|
| More International |
|
|
 | Donald Brown The once-futuristic predictions about how artificial intelligence (AI) will impact the world are becoming reality. Legendary futurist Ray Kurzweil has imagined advanced technology... read |
|
 | This week we take a closer look at new kid on the block, content first digital marketing agency Barbarossa Media. Barbarossa Media creates engaging content for brands to connect to their customers in an impactful way. - View/Rate |
|
|
- M&C Saatchi Abel acquires Sun International - more info
- Joe Public wins Chicken Licken - more info
- Tribeca PR celebrates third successful campaign - more info
- HHL Technologies acquires Paddington Station PR - more info
|
More accounts Submit a New account |
|
|
- Burson-Marsteller appoints senior advisor - more info
- Ster Kinekor appoints head of marketing and sales - more info
- AddSuite appoints director of sales - more info
- Y&R South Africa appoints integrated executive creative director - more info
|
More people Submit a Person |
|
|
 | An account manager is required to provide specialist media insights, with an in-depth understanding of media strategy across online/offline touch points and solid quantitative research skills. Read more >> |
 | WSI is looking for a mid-level SEO/PPC consultant to join our dynamic team - the ideal candidate must have solid knowledge of SEO principles, Google Adwords and PPC campaigns. Read more >> |
 | TheGrind PR is looking for a dynamic, committed account director experienced in brand and corporate PR. Join a growing startup agency and be part of an exciting future. Read more >> |
 | Fast growing company looking for female graphic designer with sales/ admin skills to join their creative team in Dubai and Abu Dhabi - apply now. Read more >> |
 | Scan Display's Johannesburg office is looking for a junior graphic designer to design mainly for large format printwork for exhibitions, events and retail displays. Read more >> |
 | Are you a young art director with through the line and some digital experience? Send your CV to apply to join the team at Stick. Read more >> |
Creative graphic designer with knowledge and experience to create print, email, electronic and web designs required to join creative department of fast growing black empowered communications company. Read more >>If your first love is strategy and you thrive on creating, conceptualising and optimising digital campaigns across various online platforms, then we would love to hear from you! Read more >>A creative strategist required for a fast growing agency in the Eastern Cape. Read more >>EXP is looking for an account director to manage a varied sponsorship portfolio. Previous experience in a sponsorship environment is key along with client service, budgeting and project management ability. Read more >>Client-facing, well-organised key account manager required to work closely with clients as well as our strategy and creative teams. Excellent print and digital knowledge required. Attention to detail. Read more >>
|
|
|
 The media management part-time course promises to provide participants with comprehensive knowledge of all aspects of media. Read more >> |
|
|
|
|
|
|
|
William James "Begin to be now what you will be hereafter." Albert von Szent-Gyorgy "Discovery consists of seeing what everybody has seen and thinking what nobody has thought." Lao Tzu "Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step." Ronald Reagan "We can't help everyone, but everyone can help someone." Carl Sagan "Somewhere, something incredible is waiting to be known." |
More quotes Submit a Quote |
|
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
![[Newsmaker] Alexis Beckett - ECD at 140 BBDO](https://biz-file.com/c/1607/350865-150x78.jpg?3)
Twitter
