As one of nine South African Cannes Lions jurors in 2016, Carpenter brings design-thinking to large business transformation projects.Inspired by the blend of experience, technology and beautiful work that produces measurable results. She collaborates with strategists and designers to define and deliver on the needs of users and adheres to the principle that all design should be empathetic, relevant and intuitive. Carpenter has garnered creative recognition from notable awards competitions, including the Caples Awards' digital jury, The Webby Awards, The Bookmarks, The Loerie Awards and The Smarties. Emma joined Accenture Interactive as creative director after 17 years of digital agency experience at AKQA London, Ogilvy Cape Town and Quirk.