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Ann Nurock, senior partner at Relationship Audits and Management, was our reporter on the ground at this year's #CannesLions event.
She shared key insights with Media@SAfm host Ashraf Garda on Sunday, 3 July, such as the exceptional quality of this year's winning work against a backdrop of current trends like collaboration and the importance of technology in the future of marketing.
Listen to the interview below:
Click through to our #CannesLions2016 special section for a reminder of this year's coverage and tables of all the Cannes Lions category winners.