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Marketing & Media South Africa

Now screening: Get your GoT fix!

Social media was buzzing ahead of the season premiere of Game of Thrones. Louise Marsland, one of the biggest GoT fans we know (this preview article she wrote late last week serves as proof), was up with the earliest Twitter birds to watch the episode and talks us through the hype and whether expectations were met in an article titled 'And now my watch begins...' Marsland says it didn't disappoint, leaving as many questions unanswered in the first episode as the final of Season 5 - that said, if you're a fan and haven't seen the show yet, stay off the internet!!

In other exciting news, the final rankings are in: South Africa came joint-12th overall in D&AD judging 2016, responsible for 13 of the 749 pieces of work awarded D&AD Pencils out of 26,000 design and advertising entries this year. Pencil colours will only be revealed on 19 May, so hang on till then...

Sticking to that winning theme, with the Loeries 2016 just a few months away I found out what's going on 'Behind the Loeries' with Jarred Cinman, who is not only MD of NATIVE VML but also chair of the IAB SA and a member of the Loeries board focused on all things digital.

Fittingly, Joseph Neusu writes that mobile is the closest brands can get to SA consumers, especially in light of the recently released 2016 MMA Marketing Report. It shows that smartphone ownership in SA which now stands at over 19 million out of the 38 million adults with mobile phones.

Seems consumers are paying more attention to content on a variety of screens than ever before.

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Weekly top stories
And now my watch begins...
[Louise Marsland] #GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet! read


SA ranks 12th at D&AD Judging 2016

2016 D&AD Judging Week resulted in 749 pieces of work being awarded a Pencil out of 26,000 of the best pieces of work in design and advertising from the past year... Read

Mobile is the closest brands can get to SA consumers

Joseph Neusu

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013... Read

[Behind the Loeries] with... Jarred Cinman

Leigh Andrews

Jarred Cinman kicks off our special 'Behind the Loeries' feature, which puts the spotlight on key Loeries-related names... Read


Commerce Month
#CommerceMonth: Slicing into Roman's brand-building secret recipe

Leigh Andrews

Bonnie Cooper, chief marketing officer for Roman's Pizza, lets us in on how they cracked the recipe to a successful franchise... read
#CommerceMonth [Behind the Selfie] with... Elouise Kelly

Leigh Andrews

This week, we find out what's really going on behind the selfie with technophile Elouise Kelly, head of marketing at SABC Group Marketing... read
Read more
Prism Awards
The reluctant hero

Danette Breitenbach

Peter Mann, chief executive of Meropa Communications received the Lifetime Achievement Award at the Prism Awards 2016. The irony of the Award is not lost on him... read
Cannes Lions
Lions Innovation start-up package for young businesses
Cannes Lions International Festival of Creativity 2016 is offering a unique start-up package this year to ensure that those with young businesses or start-ups get the most out of connecting like-minds, creativity and innovation... read
'Brands Go Pop', whitepaper on music revolution in branded communications
Cannes Lions has launched, 'Brands Go Pop', a newly released whitepaper that focuses on the music revolution in branded communications... read
Loeries Creative Week Durban
Yes, but is it advertising?

Issued by Loeries

Biz Takeouts
[Biz Takeouts Podcast] 171: Agency focus - The Fixer Company
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Colin Don Schouw... read

CUSTOMER ENGAGEMENT MARKETING

How to attract, delight & engage with customers in a world filled with distractions.

LEARN MORE



Marketing
What consumers really want from a bottle of tomato sauce

Hansie Smit

A familiar technique often used by copywriters to build a rock-solid sales argument is to answer five simple questions... read
Tips from a marketing all-rounder

Saira Chinsamy

From my experience in the industry, having been in financial services, retail, entertainment and IT, and waste management, it became increasingly important for me to develop into an all rounder within marketing... read
Shifts in strategy for 2016 and beyond (Part Two)

Mike dos Santos

As organisations grow more decentralised in nature, planning will no longer happen in isolation and our strategies will need to become ever more adaptable and geared towards the present and immediate future... read
Marketing to a global audience: Four things you need to know

Charles Mburugu

Marketing is a complex business. There's a lot of psychology involved, since you have to craft offers and promotions to entice and intrigue... read
Marketing to Millennials

Issued by Pyrotec

Millennials or Gen Yers - those born between the early 1980s to the early 2000s - are an important generation for marketers and brand owners to get to grips with... read
The what, why and how of mapping the customer journey

Issued by Interact RDT

25AM adds SharpSpring marketing automation software to product portfolio

Issued by 25AM

Advertising
Fourth Creative Challenge ready for pushy brands
The fourth Times Creative Challenge is ready for art directors and copy-writers delivering quick turnaround, high impact tactical print ads for their clients... read
Colouring in a D&AD 2016 white pencil for SA!
South African agencies have been awarded 9 pencils in total from D&AD 2016 judging, with a white pencil confirmed for Utopia's 'Tuluver' work for Birdlife South Africa... read
[Creative Circle 2016] Cream of the creative crop 2

Leigh Andrews

CDs and CCOs from four of the top-achieving agencies at the recent Creative Circle Ad of the Year Awards share what it took to shine for the tough judging panel and share some industry love for local work they love at the moment... read
[Creative Circle 2016] Cream of the creative crop 1

Leigh Andrews

ECDs and CCOs from six of the top-achieving agencies at the recent Creative Circle Ad of the Year Awards share what it took to shine for the tough judging panel and share some industry love for local work they love at the moment... read
[Orchids & Onions] Salt-of-the-earth ad is real deal

Brendan Seery

Good advertising catch lines are works of art, in my opinion. The best of them define a brand for years, if not decades... read
The Talent Boom opens up a new office in Amsterdam

Issued by The Talent Boom

The MAC Charter - What you need to know

Issued by Red & Yellow

With Toyota Fortuner, freedom and luxury are not mutually exclusive

Issued by FCB Africa

How to attract attention to your business

Boris Dzhingarov, Issued by Monetary Library

Per Pedersen appointed Chairman of the Grey Global Creative Council

Issued by Grey

M&C Saatchi Abel helps #GiveChildhoodBack to Africa's youngest patients

Issued by M&C Saatchi Abel




Branding
When brands are a matter of life and death

Sarah Britten

Brands matter. Of course they do - and it's the job of most of you reading this to make sure that brands are meaningful to those who use them... read
New look and feel for Zinto

Issued by Zinto Activation Group




CRM
How to deal with a brand crisis caused by poor customer service

Diana Costelha

Brand crises are a harsh reality for all organisations. Dealing with them is not becoming any easier. Instead they have become complex tasks that require constant supervision... read
CSI
Making a difference one initiative at a time

Beverley Klein

On Thursday 14 April, Brownies & Downies in Long Street played host to the Community Edition of Out of Office, organised by Stretch Experiential Marketing... read
Design
Creating a design thinking capital of South Africa

Sasha Forbes

With Cape Town having been awarded the title of World Design Capital 2014, can it be titled the design thinking capital of South Africa...? read
Winners of UN World Wildlife Day poster competition
The winners of the UN World Wildlife Day 2016 poster competition were announced by the Secretariat of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) and the Department of Environmental Affairs (DEA) of South Africa in Geneva... read
Local packaging agency joins global innovation forum

Issued by Just Design

Digital
Appointing app developers - quick guide to selection
The demand for app development in sub-Saharan Africa currently outstrips supply, forcing the cost up and creating longer lead times, as even the smallest of companies switch onto the power of being mobile and having an 'app' to engage and retain customers... read
Five digital marketing tips for B2B companies

Boris Dzhingarov, Issued by Monetary Library

Listen in on Superbalist.com's Luke Jedeikin regarding e-commerce on Biz Takeouts

Issued by Amplicon PR

#IAmMuslim - An initiative to address Islamophobia

Issued by NATIVE VML

Episerver helps Allan Gray power personalised customer experiences

Issued by Bluegrass Digital

Boxed in - the great email tragedy

Charles Ash, Issued by G&G Digital

Five tips for aggressively growing your email marketing list

Boris Dzhingarov, Issued by Monetary Library

Direct Marketing
We have some exciting news at 3 Way Marketing

Issued by 3 Way Marketing

Education
Tips for successful webinar marketing

Charles Mburugu

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars... read
Bloomberg Philanthropies and the Ford Foundation advance financial journalism in Africa

Issued by Gordon Institute of Business Science

Entrepreneurship
Women entrepreneurs can enter Fairlady Woman of the Future, Fairlady Rising Star
Entries are now open for the Fairlady Woman of the Future and the Fairlady Rising Star for 2016. Fairlady, in partnership with Santam, is looking for South African female entrepreneurs who have started their own businesses... read
Finalists announced in the MTN Entrepreneurship Challenge powered by Jumia

Issued by UCT Graduate School of Business

Events & Conferencing
Eight regional post-conference seminars on Arts & Culture
There are eight regional post-conference seminars planned for late April and early May 2016, following the successful ACT/UJ Arts & Culture Conference held in Johannesburg in March... read
Exhibitions
Decorex Cape Town: A one-stop shop for all things home

Issued by Thebe Reed Exhibitions

Media
Axe hovers over SABC bigwigs
The SABC board is too bloated, too costly and too prone to external influence, parliament was told yesterday... read
22Seven appoints NATIVE VML Media as through-the-line media agency

Issued by NATIVE VML

Mobile
Cell C CEO's sexist remarks cause a stir

Thabiso Mochiko

José Dos Santos, the CEO of Cell C, could have burnished his image when he said during a radio interview on leadership that he wanted a woman to succeed him... read
Have your say in the state of mobile marketing in SA survey by the MMA

Issued by Mobile Marketing Association

Strike Media executes first-ever mobile campaign for Barclays Premier League Live

Issued by Strike Media

Online Media
Google derps, thinks own Google.com domain is dodgy
Google has a little tool for internet users to check the good standing of websites across the web. Its known as the Safe Browsing Site Checker, and aims to keep netizens out of trouble... read
OOH
Making sense of the city

Danette Breitenbach

JCDecaux acquired Continental Outdoor Media in June last year. At a recent function at the Maslow Hotel in Sandton, Gauteng, Jean SĂ©bastien Decaux... read
Tractor Outdoor welcomes Gisela Harrison to the team

Issued by Tractor Outdoor

Airport Ads acquires rights to regional airports

Issued by Provantage Media Group

Activating effectively in Africa

Issued by Provantage Media Group

The JCDecaux Sub-Saharan Africa HR structure is rationalised for growth!

Issued by JCDecaux

PR & Communications
DKC closes business after 14 years
Ben and Tessa de Kock have decided to close their business, DKC (De Kock Communications) in June 2016, after nearly 14 years in communications, servicing a portfolio of blue chip South African and offshore clients... read
Modern PR: The evolution of communication

Marisa Louw

I am old enough to remember the days when you used a sheet of carbon paper to make a copy of a document while typing it on a typewriter... read
Colleagues? Nah, we're family

Issued by Mortimer Harvey

Growing brand belief

Issued by Joe Public United

Combining PR and content marketing to maximise results

Zubair Timol, Issued by Meltwater

Production
Exciting news from Greatstock

Issued by Greatstock

International Olympic Committee "Together We Change the World"

Issued by NATIVE VML

Allais delivers pitch-perfect King Price campaign

Issued by Ola! Films

Discovery 'Hitchhker'

Issued by Bouffant

Research
Still time to participate in national startup survey
For the second year, the Seed Academy will be conducting a national survey of startup entrepreneurs that have been in business for less than five years... read
Final SAARF AMPS results - December 2015
The final instalment of SAARF's survey AMPS took place last week, as the research looked at the December 2015 results... read
ROOTS 2016 delivers technology insights

Issued by Spark Media

Ipsos South Africa receives Digital Genius Award

Issued by Ipsos

Social Media
This cat could make more money from one tweet than you do at your day job

Chiara Di Rago

With 320 million active users and 1 billion+ unique visitors each month, Twitter falls second only to Facebook which is the most popular social network currently... read
Snapchat hits a tipping point as most popular social network for teens

Jeremy Daniel

Last week, a significant tipping point was reached in the battleground that is social media with the news that upstart network Snapchat is now 'the most important social network amongst us teens', narrowly beating out Instagram for the title... read
Sponsorship
Hippo.co.za to sponsor season four of The Man Cave

Issued by Hippo.co.za

Zinto is celebrating women in business through corporate sponsorship

Issued by Zinto Activation Group

TV
#TRENDING: Winter is coming... and you know nothing

Louise Marsland

Game of Thrones viewing parties expected worldwide, as anticipation mounts for season 6 premiere this weekend... read
Mobile
Six tips for perfect marketing strategy across mobile touchpoints

Juned Ahmed

The mandate of the time is already clear: for creating a robust mobile experience all user touchpoints have to be orchestrated... read
International
Big data and content marketing: A match made in heaven

Sadek Jake Alam

According to an eMarketer report, total digital ad spending in the US will surpass total TV ad spending in 2017... read
US study predicts PR industry will approach $20bn by 2020
The USC Annenberg Center for Public Relations has released an executive summary of its Global Communications Report, which predicts the worldwide PR agency business will grow from its current estimated size of $14bn to $19.3bn... read
Young Stars AD Competition 2016 offers students mentorship in ad industry
Young Stars AD Competition 2016, reportedly the first student advertising competition of its kind in the world, gives students the chance to get ahead in the advertising industry by taking part in a unique mentoring programme... read
Sobriety of oil-addicted nations

Naseem Javed

The world is just not going to stop neither for a single leader nor for groups of nations..? read
LIA Radio & Audio Jury announced, includes South African
The London International Awards (LIA) 2016 has announced the jury for the Radio & Audio Jury. Judging will take place in Las Vegas from 6-14 October 2016... read
WPP subsidiary acquires 100% of TNS ICAP in Greece
The global operating network TNS, part of the WPP Group, has added the remaining 49% of shares in Taylor Nelson Sofres ICAP Market Research (TNS ICAP), a leading market research agency in Greece, giving it 100% ownership... read
McCann Mexico, L'Oréal Paris campaign allows colour-blind men to see lipstick red
According to the Colour Blind Awareness NGO, 1 out of 12 men cannot see the colour red because they are colour-blind... read
New ad campaign against palm oil
A new advertising campaign on the London Overground network is aiming to educate the British public about how everyone's daily routine is destroying the rainforest... read
More International
New business
  • Planit Media wins Grand Foods - more info
  • Red Carpet Concepts wins EventRoom - more info
  • Independent Media group appoints FCB Durban - more info

More accounts  Submit a New account
New appointments
  • Two new senior appointments at HoneyKome - more info
  • Creative Zoo Advertising appoints new account manager - more info
  • Gareth Mountain joins Olico - more info
  • New travel consultants at Wild Wings Safaris - more info
  • Marine Team Africa appoints marine coordinator and IT head - more info
  • Crown Publications appoints new deputy publisher - more info
  • New general manager at BON Hotel Swakopmund - more info

More people  Submit a Person
Jobs offered
Graphic Designer - Johannesburg
We're looking for a talented, hardworking and deadline-oriented full-time graphic designer with one to three years' experience to join our team of information design specialists. Read more >>



Paid Search Executive - Cape Town
Mark 1Mark 1 is looking for an experienced paid search executive to join our team. Read more >>



Private Market Place Manager - Cape Town
Mark 1Mark 1 is looking for a new publisher manager. Read more >>




New events to diarise
Customer Engagement Marketing Conference - 1 Jun 2016 to 2 Jun 2016, Johannesburg
Get fresh perspective and real solutions on how to attract and engage with today's customers. Read more about the Customer Engagement Marketing Conference. Read more >>



Customer service exellence workshop
Pinnacle Corporate Learning - 28 Apr 2016, Johannesburg


Proofreading and editing
PRISA - 3 May 2016 to 4 May 2016, Randburg, Johannesburg


The art of storytelling - speech and script writing
PRISA - 10 May 2016, Randburg, Johannesburg


Marketing fundamentals for PR
PRISA - 12 May 2016 to 13 May 2016, Randburg


Internal communication management
PRISA - 16 May 2016 to 17 May 2016, Randburg, Johannesburg


Pitching
PRISA - 24 May 2016, Johannesburg


Successful business writing skills
PRISA - 25 May 2016 to 27 May 2016, Randburg


Stakeholder engagement management
PRISA - 1 Jun 2016 to 2 Jun 2016, Randburg


Adobe Creative Cloud
Multidimensions - 2 Jun 2016 to 3 Jun 2016, Cape Town


Graphic and web design workshops
Multidimensions - 2 Jun 2016 to 30 Jun 2016, Cape Town


Upcoming events
Freedom Day Fashion Show
Dimpleface Media Enterprises - 27 Apr 2016, Pretoria


Quirk U - Mark Pretorius/Trends from South by Southwest 2016
Quirk Cape Town - 29 Apr 2016, Salt River, Cape Town


Khaya Expo
Business Khaya - 30 Apr 2016 to 1 May 2016, KwaMhlanga


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown


Noticeboards
Jazz HOOC (Hands Off Our Children) Carnival 2016 sponsorship proposal
[Sponsorship] The HOOC SA initiative is depending on your assistance and generosity.
Meeting Space to Hire in Cape Town CBD
[Other] Meetings, hearings, workshops, discussions, training, workspace, events, presentations, demonstrations, brainstorming, strategic planning can be held in this Cape Town based space.

More noticeboards  Submit a Noticeboard
Quotes
Ralph Marston
"What you do today can improve all your tomorrows."
Marcus Aurelius
"The soul becomes dyed with the color of its thoughts."
Daniel Kahneman
"It's a wonderful thing to be optimistic. It keeps you healthy and it keeps you resilient."
Amelia Earhart
"A single act of kindness throws out roots in all directions, and the roots spring up and make new trees."
Dalai Lama
"Be kind whenever possible. It is always possible."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
D&AD judging day three
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@FastCompany
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@Forbes
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5 Tips on Creating Better Instagram Content (and Avoiding Algorithm Restrictions) https://t.co/NZNZHJ0zlZ #smm https://t.co/Q1v2qzaZRM - Mon Apr 25
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