New ad campaign against palm oil

As the specialist transport advertising division of Media Agency Group, Transport Media has launched the campaign for its client Rainforest Foundation UK, to promote the charity’s work and raise awareness of a new SMS campaign.

The 200 rail panel advertisements, located on London Underground trains, are in a prime location, allowing passengers to absorb the creative and take on board the message, as they seek a welcome distraction from their tube journey.

Palm oil plantations are often established at the expense of the world’s rainforests due to the plant’s climate requirements. The UK public are encouraged to text to receive a free palm oil guide to help them make informed choices on which products to purchase.

Rainforest Foundation UK’s work is vital to the future of the world’s rainforests, saving homes, habitats and species for future generations. As well as rail panel advertising, Media Agency Group will also be coordinating a new out of home campaign in Edinburgh, Oxford and Cambridge in the coming weeks to help spread the organisation’s message further.

MD of Transport Media’s parent company Media Agency Group, John Kehoe, said, “It’s a pleasure to be once again working with Rainforest Foundation UK on another effective transport advertising campaign. The group is proud to help the foundation promote its work by coordinating this London campaign and our future campaigns across the UK. The ads spread an important message about the harmful effects of palm oil and we’re sure they’ll generate interest in the new SMS campaign.”