The global operating network TNS, part of the WPP Group, has added the remaining 49% of shares in Taylor Nelson Sofres ICAP Market Research (TNS ICAP), a leading market research agency in Greece, giving it 100% ownership.
Founded in 2002, TNS ICAP employs 36 people and is based in Athens. It provides qualitative and quantitative research expertise, along with TNS tools and methodologies. Its consolidated revenues for the year ended 31 December 2015 were €5.8m, with gross assets of €3.0m as at the same date.
TNS is part of Kantar, the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. With this acquisition, Kantar strengthens its presence and broadens its offer in Greece.
This acquisition continues WPP’s strategy of investing in important markets and sectors and strengthening its capabilities in data investment management. Worldwide, WPP’s data investment management companies (including associates and investments) collectively generate revenues of almost US $5bn and employ over 34,000 people.
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