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Marketing & Media South Africa

The future of work & digital design

It's been a business-busy February here at Bizcommunity. Today, we round out our #DesignMonth theme with an overview of the CCDI's design-thinking movement, which is fast spreading across the country.

Fittingly, Danette Breitenbach talks to the 'king of innovation' Ken Varejes, about how design technology has realigned Out of Home (OOH) as we know it. He shares that it's now focused on the digital media space, with a heavy focus on gamification and social media interaction.

Further proving that the digital future is now, the IAB Digital Summit & Bookmark Awards 2016 take place later this week. As part of our in-depth pre-event coverage, I spoke to this year's jury president and jury chairs to find out what goes into judging the best local digital work.

If that's not enough, prepare for all things 'brand manager' related on Bizcommunity this March, and as an extra treat, today sees the launch of our 'Future of Work' special focus - there'll be lots of business inspiration as we move towards the end of the first quarter of 2016...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
#DesignMonth: Join the CCDI's design-thinking movement

Leigh Andrews

Cape Town's often described as South Africa's 'creativity city' - but it won't be the exclusive titleholder for long. Here's how the Cape Craft and Design Institute (CCDI) intends spreading its design mindset across the country... Read

The king of innovation

Danette Breitenbach

Technology has changed the world. Social media is not a nice to have or an add on - it's a component of what we do - and our business, Out of Home (OOH) is now focused in the digital media space, but the basic principles of business still apply, says Ken Varejes... Read

[Bookmark Awards 2016] Judging SA's digital drive

Leigh Andrews

In the eighth year since the event's inception, the 2016 Bookmarks promises to be the biggest industry celebration yet. With a record number of entries, judging the state of SA's digital work is no easy task... Read

Focus on Future of Work
[Future of Work] The ideal candidate
Do you know what it takes to get hired today? Louise Marsland asked top South African recruitment specialists what employers are looking for today... read
[Future of Work] An analysis of online recruitment in South Africa during 2015

Marc Privett

At the start of a new year it's always worth having a look back at the past year to get an idea of where we are and a sense of where we are going... read
[Future of Work] Focusing on mobile pays off
Research conducted by Cisco in February 2015 indicated that South Africa's mobile traffic is expected to grow 11-fold by 2019. That's a lot of talent you'll be missing out on if you don't have a mobile strategy in place... read
[Future of Work] The fastest disappearing jobs

Louise Marsland

Content editors, data scientists, marketing and sales managers are among the hottest jobs right now. However, jobs that are disappearing, include media workers, print workers, travel agents and flight attendants... read
[Future of Work] The war for talent

Merle O'Brien

There is a war for talent happening among multinational brands as the global divide widens in wealth, human competency, access to resources and social media literacy... read
[Future of Work] Relationships are key to recruitment
LinkedIn Talent Solutions released its 5th annual report, 'Global Recruiting Trends 2016', showing relationships at the core... read
Read more
IAB Digital Summit & Bookmarks 2016
[IAB Digital Summit 2016] Step into the digital boom!

Leigh Andrews

Guy Phillipson, CEO of the IAB UK and speaker at this year's IAB Digital Summit & Bookmark Awards, explains why he's issued a call for marketers to step out of the last century, especially those that still see digital as an afterthought based on uncertainty over the measurability and impact of digital... read
[IAB Digital Summit 2016] Celebrate your day-to-day successes!
The IAB Digital Summit 2016 is set to demystify digital and one of this year's most anticipated speakers is serial entrepreneur, 'angel' and 'dragon' ,Vinny Lingham... read
[IAB Digital Summit 2016] Get hungry for programmatic!
One of this year's most anticipated IAB Digital Summit speakers, Roli Okoro, director of Audience on Demand (AOD ™) for VivaKi MENA, whets your appetite for all things digital, especially the often-feared topic of programmatic ad spend... read
Is the communications landscape where it needs to be?

Kevin Welman

The prestigious Bookmark Awards have been presented annually for the past eight years, honouring the industry's best digital work... read
Industry maverick Philip Ireland to find SA's freshest talent in the IAB Bookmarks Awards

Issued by IAB South Africa

Ireland Davenport's executive chairman and chief creative officer, Philip Ireland, clearly knows what makes a campaign stand out in any medium, which makes him the perfect judge for the diverse submissions in this year's IAB Bookmark Awards... read
Digital impacts all sectors

Josephine Buys, Issued by IAB South Africa

Nalisha Lalloo toasts new digital talent in her role as 2016 Bookmarks judge

Issued by IAB South Africa

Design Indaba
[Design Indaba 2016] The empathic design narrative

Louise Marsland

The evolution of Design Indaba from how design can reengineer a better world, to focussing on the human narrative and design as responsive and empathic, was the key theme at this year's festival. read
[Design Indaba 2016] Lighting up product design

Ann Nurock

The inspirational Yogita Agrawal hails from Mumbai and focuses on solving problems in emerging global communities with innovative products and sustainable technologies. She makes beautiful and meaningful objects and experiences that touch people's lives... read

Brand Manager Month
Brand Manager Month
March of the brand managers

Issued by Bizcommunity.com

Next month on Bizcommunity we're very excited to be revealing to you the people behind some of your favourite and award-winning brands. Those unsung heroes responsible for the custodianship of brands - the brands you do business with, work for and love... read
More ...

Design Month
#DesignMonth: Trevyn McGowan on the new Work Shop New Town

Jessica Taylor

Johannesburg's Work Shop New Town, an innovative new retail concept, houses over 100 fashion, design and lifestyle brands in the 1911 potato sheds at Newtown Junction. "Joburg has never had such a concentrated local design destination," says Trevyn McGowan, curator of the project, "so we have curated it to be the hub for African fashion..." read
More ...
Marketing
Measuring marketing ROI needs new metrics
New marketing metrics are needed for the age of informed and tech-savvy consumers, who have high expectations for personalised engagement from brands... read
A lyrical rendition of the creepy side of data - a consumer's perspective

Seth Whitehead

When a brand or company uses our information to create relevant content for our needs, that's great. When they track our every step, it just becomes disturbing. We need to wonder at what point the line is crossed... read
The keys to a successful experiential marketing campaign

Amahle Madlala

With the rising trend of brands and companies using experiential campaigns as a marketing tool, it is imperative that campaigns are memorable and push boundaries. To get people talking, they have to stand out... read
Why the customer journey is important

Issued by Ipsos

Context. The difference between cutting through and getting lost

Chris Primos, Issued by Blast Brand Catalysts

Advertising
Native advertising works, and we can prove it!

Athar Naser

Native advertising is on the up and up - estimates peg the value of the channel globally at $30bn and rising to nearly double that at $59bn in 2018... read
[NEWSMAKER] Tracey Edwards - deputy MD at Ogilvy JHB

Louise Marsland

Ogilvy & Mather Johannesburg this month promoted Tracey Edwards from managing partner on the KFC account to deputy managing director of the agency in Johannesburg... read
Advertising. Can you achieve if you don't believe?

Damon Stapleton

I have had an interesting two weeks. I have judged two advertising award shows, one in New Zealand and the other in Australia. Some of the work wasn't very good but some of it was truly amazing... read
How to 'write good'

Chris Brewer

Effective writing doesn't only apply to producing advertising copy - you and I communicate in some form or another by putting thoughts/suggestions on paper... read
Seven steps to entering the Loeries
Focusing on the blurred lines of video advertising

Beverley Klein

[Orchids & Onions] Appealing campaign that gets my vote

Brendan Seery

Matthew Jankes signs with Johnny Gunn

Issued by Fresh Eye Films

Creative content that comes alive

Issued by Mortimer Harvey

Inject creativity into your next interview with top talent!

Issued by The Talent Boom

Groundbreaking BBBEE deal for Africa's oldest communications group

Issued by FCB Africa




Branding
Enjoy the feeling

Danette Breitenbach

The new Global Coca-Cola strategy and campaign was unveiled at the Che Argentine restaurant located in the trendy urban neighbourhood of the Maboneng precinct in Johannesburg... read
What about why?

Rhiannon Rees, Issued by Yellowwood Future Architects

Cinema
Screenwriters' workshop in Cape Town
The Write Journey workshop is ideal for aspirant screenwriters who would like to sharpen their storytelling skills and is on at The Waterfront Theatre School on Sunday afternoons from 2 to 5pm on 6 and 14 March, and 10 & 17 April 10... read



CRM
Redesigning customer experience with BrandLove CX

Leigh Andrews

Take 40 workshop attendees from all walks (and works) of life. Give them an introduction to laughter yoga as an icebreaker and then tell them to 'build the customer of 2020' by giving each a box of Lego pieces... read
Customer relationship management benefits for small businesses

Boris Dzhingarov, Issued by Monetary Library

CSI
Private Property raises R20,000 for charity

Issued by Private Property

As consistent supporters of LIV Village, Private Property have continued to aid orphaned and vulnerable children by helping turn their houses into homes... read
Bulletproof marriage: Your shield against divorce participates in the Johannesburg Wedding Expo

Issued by Universal Church of the Kingdom of God

J.P. Morgan Corporate Challenge 2016 contributes towards youth empowerment

Issued by Openfield

Bayeza: closing the talent gap

Issued by Boomtown




Digital
10 low-down, dirty SEO hacks

Dee Stephens

There are many articles and info hubs online that offer you all the very best advice on SEO, the on page, the off page, the H1, the user journey, the meta this, meta that, oh, blah blah fish paste..! read
The best agency you have never heard of

Issued by The Media Image

Heavy Chef's education magazine focuses on digital training and change management - get it here

Issued by World Wide Creative

ICYMI - DoubleClick's Programmatic Guaranteed beta is live

Barry Blassoples, Issued by DQ&A Media Group

Direct Marketing
PocketMedia engages its clients for Valentine's Day

Issued by PocketMedia

Entrepreneurship
Media innovation challenge offers R100,000 in seed funding and incubation support
The Nedbank Stellenbosch University LaunchLab Business Incubator and MultiChoice are looking for student and non-student entrepreneurs, as well as communities of innovative thinkers and creators, to participate in a Media Innovation Challenge... read
Events & Conferencing
Zinto gives back to the SAPS

Issued by Zinto Activation Group




Media
Media strategist vs. Medium specialist

Sanele Mgaga

Over the past couple of years, well since I've been aware of the goings on of this here industry, I've noticed this growing trend of separating the advertising media world based on the so-called "traditional" and "new media"... read
BBC Komla Dumor Awards call for entry
Confessions of a content manager: Schrödinger's Cat and content strategy boxes

Marco Golz, Issued by National Positions South Africa

PVRs and video stars!

Issued by WhyFive Insights

Online Media
Are we safeguarding our online lives? An online survey suggests our bad habits may be leaving us vulnerable

Issued by Nudge

How to boost online sales prior to Valentine's Day?

Issued by Public-Ideas

OOH
Brand activations - Knowing your customer

Issued by Provantage Media Group

South African commuters: A gold mine for low income marketing

Issued by Adclick Africa Media Group

PR & Communications
Your reputation precedes you

Teresa Settas

If you're in any doubt as to the cogency of this statement, just think Volkswagen, Malaysia Airlines, FIFA, SAA, Bill Cosby, Sony, Penny Sparrow, Chris Hart and Nicole de Klerk... read
PRISM Awards announces changes to its Lifetime Achievement Award

Issued by Prism Awards

The One Club announces 2016 One To Watch jury

Issued by One Club

Production
#DesignMonth [Behind the Selfie] with... Udesh Chetty

Leigh Andrews

This week, we find out what's really going on behind the selfie with Loerie Award-winning Udesh Chetty, visual effects supervisor at The Mill, Chicago, one of the biggest post-production houses in the world... read
Celebrating that guy

Issued by Ola! Films

Kyle Lewis short film for Riky Rick selected as Shots' HotShot

Issued by Arcade Content

Innovative Greatstock content hubs cut production spend

Issued by Greatstock

Publishing
Caxton H1 HEPS down 6.5% to 61.3c
Radio
From bare to bold: KZN artists splash out at the BAT Centre

Issued by East Coast Radio

KayCee Rossouw steps up for Human Rights Day

Issued by Algoa FM

Recruitment
Promoted content
The client's bill of rights

Demitri Tambourlas, Issued by Careers24

Research
[Biz Online Insights] Design Indaba 2016
This week, our 'Biz Online Insights' section explores the South African online population's views on Design Indaba 2016... read
Business growth in uncertain times

Issued by Analytix BI

New study explores the current psyche of South Africans

Issued by Nielsen

Have vitamins and supplements become "essential" in SA?

Issued by Insight Survey

Retail
#DesignMonth: Nando's bags a Loerie for locally inspired Soweto outlet

Priscilla Malinga

The effort by Nando's to support local designers garnered it a Loerie award recently for the decor at its outlet in Soweto's Maponya Mall... read
Social Media
Facebook rolls out expanded 'reactions'
SAN FRANCISCO - Now you can do more than just "like" something on Facebook... read
Why mustn't we overlook the social media lurker?

AIMEÉ SERRÃO

A large proportion of social media users are made up of silent users. These silent users are often referred to as lurkers... read
What a social media crisis did for Hart and the Bank

Walter Pike

On 3 January this year, prolific Twitter user Chris Hart went quiet. From May 2009 until then he had tweeted nearly 33,000 times. If he had been writing books instead, he would have written 2,566 pages... read
Sponsorship
Cinemark cancels sponsorship of Young Lions competition
Cinemark has announced that after a decade of sponsoring the local leg of the Young Lions competition, it has cancelled its sponsorship of the 2016 event... read
Popular cricketers Kagiso Rabada and Dale Steyn named Nissan brand ambassadors in South Africa

Issued by Openfield

Spotlight on recipients of value-adding BASA supporting grants announced

Issued by Business and Arts South Africa

Telecommunications
Vox Telecom awarded two top awards
TV
SAFTA nominees announced
The SAFTAS have announced the nominees for 2016 and the SABC has received a multiple nominations for over 40 SABC shows and soapies... read
Youth Marketing
Youth brand study uncovers student gender gap

Issued by Student Village

International
OBIE Awards recognise simplicity, innovation
The Outdoor Advertising Association of America (OAAA) recognises creative excellence in the out of home (OOH) medium through its OBIE awards... read
MENA creativity shines on regional stage at Dubai Lynx
Arabic Day, at the Dubai Lynx, progresses to a full three-day programme from 6-8 March 2016 on the new Regional Stage, following its successful debut in 2015... read
Virtual reality is next as smartphone sales slow
Phone makers, trying to renew consumer appetite, are turning to virtual reality headsets that can be paired with their devices to view videos and play games... read
More International
New business

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New appointments
  • Umfolozi Casino bids farewell to Steenkamp - more info
  • CMCO SA appoints new executive of business development - more info

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Jobs offered
Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive. Read more >>



International Marketing/Sales Digital Manager - Cape Town
International marketing and sales digital manager - fashion. Read more >>



Senior PR Consultant - Corporate - Johannesburg
New Media TalentExperience in the built environment and engineering, insurance and finance, business to business fields. Read more >>



Picture Researcher - Johannesburg
GreatstockGreatstock is looking for a picture researcher to handle web based image search requests for advertising and publishing clients. Candidates should have a strong visual sense and be deadline driven. Read more >>



Regional Sales Manager - Johannesburg
Worldwide PositionsStrategic sales management within a large, dynamic print manufacturing company. Print background essential. Exciting, fast-paced environment, with a strong emphasis on POP and POS elements. Read more >>



Senior Exhibition Stand Designer - Cape Town
XZIBITXZIBIT Experiential Marketing requires a specialist exhibition stand designer. The designer will be responsible for producing highly creative, technically feasible designs from concept stage through to the final presentation. Read more >>



Promotions Admin Coordinator - Durban
9 Yard MarketingCoordinating all aspects of promotional campaigns for some very large local and international brands. Read more >>



Telesales Business Generator - Johannesburg
A digital agency seeks talented telesales business generator with successful track record to engage with marketing decision makers and set up appointments for the new business development director. Read more >>

Midweight Graphic Designer - Johannesburg
Midweight graphic designer required to head up our and grow our graphic design team. Exciting opportunity to move into a more senior/leadership type position. Read more >>


Digital Project Manager - Cape Town
We're looking for a young, energetic and proactive person join our team. You'll improve and manage our systems and help us achieve greater levels of efficiency. Read more >>


Junior Graphic Designer - Johannesburg
We require a junior graphic designer to join our team with immediate effect, designing publications for print and digital outputs. Read more >>





New events to diarise
Essentials of broadcast management short course
Sol Plaatje Institute, Rhodes University - 22 Feb 2016 to 25 Nov 2016, Grahamstown


Media innovation workshop with MultiChoice
LaunchLab - 3 Mar 2016, Cape Town | 6 Apr 2016 to 25 Apr 2016, Cape Town


Writing effective reports and proposals
Stellenbosch University Language Centre - 9 Mar 2016 to 11 Mar 2016, Stellenbosch | 24 May 2016 to 26 May 2016, Stellenbosch


Build a Business Live
NSBC - 10 Mar 2016, Johannesburg


LivingIt Ubuntu Youth Film Festival
LivingIt - 13 Mar 2016, Stellenbosch


Loyalty and Rewards Conference 2016
Trade Conferences International - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Google Analytics Training
7 Apr 2016, Cape Town


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


Illustrated infographics and animation workshop
Multidimensions - 25 Apr 2016 to 26 Apr 2016, Johannesburg


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown





Upcoming events
Toastmasters Annual Prepared Speaking Contest
VPPR for Two Oceans - 2 Mar 2016, Cape Town


Employer branding masterclass
Employer Branding SA - 3 Mar 2016 to 4 Mar 2016, Cape Town | 6 Apr 2016 to 7 Apr 2016, Gauteng


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Photoshop basics
Multidimensions - 4 Mar 2016, Cape Town


Marketing a consulting practice in tough times
The Reputation Go-to Guy - 4 Mar 2016, Johannesburg


Noticeboards
Request for sponsorship - post graduate diploma in small enterprise consulting
[Sponsorship] A student is in need of financial assistance to pay for tuition fees.

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Frank Zappa
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Bobby Unser
"Success is where preparation and opportunity meet."
Beverly Sills
"You may be disappointed if you fail, but you are doomed if you don't try."
Eleanor Roosevelt
"With the new day comes new strength and new thoughts."

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