[Future of Work] Focusing on mobile pays off

More and more South African job seekers are using their mobile phones to look for jobs, as devices and data become more affordable, giving recruiters greater reach and opportunity when hiring talent.

Driven by a worldwide trend to deliver content to mobile phones, and the fact that these devices are always within reach, everyone from retailers to publishers and job portals have had to re-think and adapt the way they present content to their online users. With this in mind, CareerJunction made it one of its key strategies.

Today we provide our job seekers with a simple and fast platform to search for jobs - an investment that’s paid off since we launched the mobile version of our site in 2012. CareerJunction has since remained South Africa’s most popular mobile job site.

After seeing encouraging results at such an early stage, we realised that we were on to something special and continued to fine-tune our mobile job search experience even further. As the local mobile audience grew, we implemented new ways to provide South African job seekers with easy access to employment opportunities. In October 2015 we launched our brand new responsive website that works seamlessly across a PC, tablet or mobile phone. After a few days we could already see measurable growth across all major indicators, including a 200% increase in job applications compared to the same period a year ago.

Today, over 55% of visits on CareerJunction convert into applications (in January 2016 we processed over 1,8 million applications!), a rate that’s significant even by global standards and proof that our shift to mobile was the right one.

So, whether you’re a recruitment agency, employer or online publisher, consider the implementation of a well-rounded mobile strategy. Down the line it will help you to reach a broader audience, whomever and wherever they may be.

To learn more about our amazing mobile reach, please visit www.careerjunction.co.za/recruiters.