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Marketing & Media South Africa



Creativity in a nutshell - make mine an emoticon

We're celebrating a raft of senior editorial appointments at Bizcommunity.com - girls run the world!

Then, kicking off with some agency insights, I chatted exclusively to Gil Oved, co-CEO of the Creative Counsel, ranked by AdReview in 2014 as the largest marketing, media and advertising group in South Africa, about the impact of their recent acquisition by Publicis and so much more.

Still on creativity, in her latest [TrendTalk] column, Louise Marsland talks us through the emojis of language. This is becoming increasingly important to consider as we become a more visual society focused on expressing ourselves as easily - if not creatively - as possible. We may even see them in mainstream media soon...

Rounding out the meatier reads, Tarryn Pitchers adds that failure isn't necessarily a bad thing - we simply need to reframe the experience as an opportunity to creatively grow. She states that creativity is simply the willingness to try, to not be complacent and not be afraid to make mistakes, especially as creativity as a notion has typically been reserved for the misfits, the rebels, the musicians, the artists or 'the creatives'...

All good reads to get those creative juices flowing this week.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Senior editorial appointments at Bizcommunity.com
[Issued by Bizcommunity.com] Bizcommunity.com has made some senior editorial appointments and promotions to ensure that it continues to dominate the media industry as the leading source of business-to-business news across industry sectors... read


Canvassing the Creative Counsel

Leigh Andrews

The Creative Counsel, ranked by AdReview in 2014 as the largest marketing, media and advertising group in South Africa, shares insight into the impact of their acquisition by Publicis and so much more... Read

[TrendTalk] The emojis of language

Louise Marsland

We are becoming a more visual society and our 'language' is evolving to include visual representations like emoticons to show our feelings. But do emojis belong in official communications and in media?... Read

To fail is to creatively grow

Tarryn Pitchers

Are you prepared to fail? Many of us have practiced something for years, consistently going after your dream, applying hours of dedication to our craft or ability... Read

Biz Takeouts
[Biz Takeouts Podcast] 153: IMC Conference Johannesburg with Claire Cobbledick
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Claire Cobbledick about the IMC Conference Johannesburg... read



Marketing
[Behind the Selfie] with... Lauren Durant

Leigh Andrews

This week, we find out what's really going on behind the selfie with Lauren Durant, Director of national brand activations business, Isilumko Activate... read
Reading/watching times

Chris Brewer

Researchers have been on a quest to quantify the amount of time people spend reading publications for centuries. Reading time is, in fact, the holy grail of the research world... read
Complement with content

Lisa Illingworth

Freedom of choice for the consumer makes it exceptionally easy for them to select what kind of marketing and advertising they allow into their lives... read
The true value of working for free - Making pro bono work for you

Jessica Hopley

The top six marketing industry trends to keep an eye on right now

Issued by GetSmarter

The industry's most innovative and inspiring speakers are set for IMC Conference JHB edition

Issued by Integrated Marketing Communication Conference




Advertising
[Orchids & Onions] Kudos to companies that bridge digital divide

Brendan Seery

One of the most amusing things for me, a digital cynic, is to see how the clevers from the net trash newspapers, yet when they want their gushing PR releases to get proper traction, then who they gonna call? Not Ghostbusters, but newspapers... read
Ogilvy uses ice-cold aural advertising for Castle Lite

Leigh Andrews

Ogilvy Cape Town, together with Castle Lite, has released a first-of-its-kind track recorded at the sub-zero temperature of -2.5°C - the same temperature at which the beer is lagered. Here's why they went this chilly route... read
2015 AMASA Awards shortlist announced

Issued by AMASA

The shortlist for the 2015 AMASA Awards have been released. There were 58 entries which the judges felt were worthy of recognition and who ultimately have a chance at winning a category gold award or the Roger Garlick Grand Prix... read
Publicis Machine wins the sought-after 1st for Women Insurance account

Issued by Publicis Machine

The AdReaction Report 2015 - Video Creative in a Digital World

Issued by Millward Brown

Branding
Africa's Best Brands - launch next week
'Brand Africa 100: Africa's Best Brands' will be launched at the Sandton Convention Center on 22 October 2015... read
Legacy gives brand the edge

Danette Breitenbach

The increased affluent levels in the country - and even the continent - have given rise to a higher uptake of luxury brands. Single malt whisky is one of these brands, as proved by the fact that it is ahead of the total category growth... read
A seriously funny man

Issued by Blast Brand Catalysts

Banner walls - versatility and uncompromising brand exposure

Issued by Right Stuff




CRM
Turning ducks into eagles

Aki Kalliatakis

There are only two kinds of people - ducks and eagles. Ducks act like victims, and just go around saying 'Quack! Quack! Quack!' Eagles take the initiative and soar above the crowd... read
For long-term loyalty, connect with your customers through unexpected moments of delight

Ros Siddle

Loyalty programmes have gained popularity over the past few years and it's becoming increasingly difficult for brands to differentiate themselves... read
The first CX Day Johannesburg

Issued by Global CX Day

CSI
Conference teaches mothers that the change they want to see in their children, begins with them

Issued by Universal Church of the Kingdom of God

Design
Cape Town is the next design Mecca

Christo Maritz

In days gone by, when people said 'design', cities like Copenhagen, Milan and New York may have sprung to mind but the global spotlight has shifted to South Africa, with Cape Town as the driving hub... read
Digital
S.O.C celebrates six years of digital marketing success

Issued by Search Online Consulting

NATIVE VML celebrates five years of creating purpose-driven work

Issued by NATIVE VML

Brand inc creates brand DNA for SA's new VoD OnTapTV

Issued by Brand inc

The importance of customer experience in the digital age

Issued by Interact RDT

Entrepreneurship
Super-entrepreneurialism: 2020 style

Naseem Javed

At the risk of being too risky and 'out of the box crazy', societies all over the world would often reject raw and bold entrepreneurialism... read
From creative to business owner - eight tips on how to get there

Nokwazi Mzobe

What if the highly creative pictured themselves as successful business owners? Why is it that so many artistic people have a reputation for being bad with money and have an inability to achieve long-term financial success?.. read
'Imagine a new Africa' at the UCT Upstarts idea auction

Issued by UCT Graduate School of Business

Events & Conferencing
International speaker lineup for Reputation Conference 2015
The one-day exclusive Reputation Conference 2015, taking place on Friday, 6 November 2015 at the Protea Hotel Fire & Ice Cape Town... read
17th Cape Town International Jazz Festival to host an all-star line-up in 2016

Issued by espAfrika

Media
ABC press release 14/10/2015

Issued by Audit Bureau of Circulations

Mobile
WhatsApp, MTN?

Chris Moerdyk

MTN is upset because WhatsApp is replacing local chat applications for smartphones and wants the Independent Communications Authority of SA to "investigate" foreign operators like WhatsApp, Facebook and Instagram... read
ReMe: building loyalty via customers' phones
ReMe, an innovative smartphone application launching in South Africa in October is set to empower small to medium-sized enterprises... read
Four key qualities to look for in a mobile enablement partner

Jacques Swanepoel

South Africa's mobile messaging market is a fiercely contested space, it is therefore important that organisations examine their mobile channel requirements carefully to obtain optimal value in the future... read
Newspapers
Independent Media announces senior appointments at Cape Times

Issued by Independent Media

Online Media
How to manage a team of content writers

Charles Mburugu

The ability to manage a team of writers effectively is very important for any successful content marketing strategy. Basically, the goal of a good strategy should be to come up with engaging content... read
Closure of IOL online comments

Issued by Independent Media

John Brown Media and BMW SA move up a gear with an online magazine and video content

Issued by John Brown

Edgars - a fashion content curator

Issued by M&C Saatchi Abel

One Africa Media teams up with leading Mauritian Media Group La Sentinelle

Issued by Private Property

OOH
Bizcommunity takes strategy to the street

Issued by Bizcommunity.com

From this month commuters can start looking out for Bizcommunity's pop-up "whiteboard" billboards on Jozi highways... read
Gazebo World announces price and warranty increase

Issued by Gazebo World

PR & Communications
Hell no, that's not PR

Adam Hunter

I loved PR Daily's article titled, '10 Falsehoods about PR' with my favourite quote being, 'Spin to PR is what stupid is to Albert Einstein'... read
New social network, World Without Wine, appoints Voice Factory Communication as PR agency

Issued by Voice Factory Communication

Award-winning week for Havas Worldwide Johannesburg and Havas Public Relations

Issued by Havas Worldwide

Production
Turning a Little into a lot: Africa's maker culture

Leigh Andrews

The maker culture's on the rise. Different from the manufacturing process where replicas are churned out, it signals a return to the basics and designing and making with a strong sense of personalisation. Here's how elements are popping up in video... read
Glasshouse goes legal with Clientele

Issued by Glasshouse Mobile Editing Solutions

Riky Rick calls FUSEG "best music video of my career"

Issued by Arcade Content

Radio
[NewsMaker] Thabisile Mbete

Louise Marsland

Thabisile Mbete has been appointed Content Editor at Primedia Broadcasting. She was previously the Executive Producer for the John Robbie Show on 702 and part of 702's management team... read
Times Media Radio's newbies mint new listener numbers

Leigh Andrews

According to SAARF's latest Commercial Radio Listening RAMS figures, all three Times Media Radio stations have increased their listenership. Tony Mallam, Head of Radio: Times Media Limited tells us how they got this right through differentiating their offering... read
Recruitment
How not to sabotage your brand at a job interview

Tralone Khoza

In the current uncertain economic climate, as jobs become scarcer, making the job market more and more competitive, it is so important when you have taken the decision to change jobs that when you get the phone call inviting you for an interview, you put your best foot forward... read
Research
Social apps dominate free downloads
Social media apps have dominated free downloads on all three major app stores in South Africa, namely Google Play for Android, the Apple App Store for iOS and the Windows Store... read
What SA thinks of online ads and mobile search
This week, our 'Biz Online Insights' section explores the South African online population's views on online advertising - pop-up ads and online purchase behaviour in particular... read
Retail
Picking it up with Makro and 34

Issued by 34

Pyrotec PackMedia wins big at Fix-a-Form International Awards 2015

Issued by Pyrotec

Sales
Outsourcing lead generation is effective
Businesses need qualified leads and the best way to do this is thorough lead generation or the process of establishing interest in products or services among a specific target market... read
Social Media
Using online community to improve business
In this digital age, online is where it is at and while many of us use social media to keep in touch with our personal social networks, it is becoming more and more important to keep up with the times... read
The importance of a social media policy in the workforce

Nozibele Zondi

It is a known fact that happy employees make great ambassadors for the companies they work for. With different organisations striving for the "best employer" recognition... read
Starring on...Instagram
Alcatel OneTouch offers tips on how to make the most of Instagram, one of the most exciting and fast-growing social media networks in the world that just reached the 400 million mark... read
Finding the right social media skills

Issued by ITWeb

Youth Marketing
New conference offers insight on youth market
Student Village is launching a new conference, Y!CON 2016, which will take delegates into the sensory world of Afrillennials (African Millennials)... read
The seven Rs of marketing to the youth in South Africa

Mike dos Santos

Not only are young South Africans becoming more aware of current and important news stories and issues facing their world, but there is also a heightened sense of awareness of those less fortunate than themselves... read
International
Ericsson Innovation Awards extend competition to regional entries for students, SMES
In addition to its global contest, Ericsson has extended its annual Ericsson Innovation Awards for students to regional entries, under the theme 'Future of City Life'... read
Twitter gets new executive chairman from Google ranks
WASHINGTON, USA: Twitter announced on Wednesday that it had named Google's former chief business officer Omid Kordestani as its executive chairman, in a further shakeup of its top ranks... read
D&AD Professional Awards open for entries - PR and Media Categories added
LIA 2015 announces TV/Cinema/Online Film shortlist
More International
Business
Design-driven: Service design in the spotlight

Leigh Andrews

Service design hasn't received much media attention - until now. Since the Loeries added a 'service design' category to their annual celebration of communication excellence, many have been wondering how to get this right... read
Multimedia
Riky Rick calls FUSEG
Riky Rick calls FUSEG
Arcade Content's Kyle Lewis directed FUSEG, the new Riky Rick x Cassper Nyovest x Anatii music video. - View/Rate
John Brown Media and BMW SA move up a gear with an online magazine and video content
John Brown Media and BMW SA move up a gear with an online magazine and video content
With over 10,000 unique visitors in the first week of going live, John Brown Media is proud to introduce the brand new BMW online magazine, [[http://bmw-onlinemag.co.za/ BMW Magazine SA]]. - View/Rate
Episode 153: IMC Conference Johannesburg with Claire Cobbledick
Episode 153: IMC Conference Johannesburg with Claire Cobbledick
New business
  • JAG Communications wins The Bomb account - more info
  • Red Carpet Concepts lands La Petite Ferme account - more info
  • Mediamark partners with D6 School Communicator - more info

More accounts  Submit a New account
New appointments
  • CNN appoints Eleni Giokos - more info
  • BlackBerry welcomes new director to the board - more info

More people  Submit a Person
Jobs offered
Mediumweight Designer/Art Director - Johannesburg
Mann Made MediaMedium designer/art director. Johannesburg. Negotiable remuneration. We're looking for one talented, energetic, responsible design ninja. If you're that mystical creature, send us your CV: careers@mannmademedia.com Read more >>



Digital Designer - Web Designer - Johannesburg
StudioPeople Creative RecruitmentMid-senior digital designer to join a creative agency in Woodmead. Read more >>



Marketing and Sales Position - Johannesburg
UDM InternationalFull in-house training is provided by our qualified training department. The quality assurance division provides continual feedback and coaching to enhance sales and communication skills. Read more >>



Marketing and Sales Position - Johannesburg
UDM InternationalFull in-house training is provided by our qualified training department. The quality assurance division provides continual feedback and coaching to enhance sales and communication skills. Read more >>



Mid-Level Community Manager - Cape Town
Platinum Seed Digital MarketingMid-level community manager at leading digital company. Work on some of the world's leading brands and join an agile, passionate team that produces high quality work. Read more >>



Digital Account Director - Cape Town
NATIVE Digital AgencyWe are seeking the expertise of an account director with solid digital agency experience to join the Cape Town team. To help build strong working relationships with clients. Read more >>



General Manager - Johannesburg
Open Door RecruitmentGeneral manager to assume overall group responsibility, including financial, operational and client relationship results of the respective entities, exceeding new business targets, resourcing efficiency and growth results. Read more >>



Digital Marketing Coordinator - Western Cape
Cape Town Tourism currently seeks to appoint a suitably qualified and experienced digital marketing coordinator. Applications close: 30 October 2015 Read more >>

Account Manager - Johannesburg
Switch is looking for an experienced account handler. You must have three to five years experience at a branding and/or advertising agency. Read more >>


Digital Campaign Manager - Johannesburg
Digital campaign manager needed to strategise, implement and manage digital marketing plans for lead acquisition and brand awareness objectives to include digital SEO, PPC, social media, affiliate and email marketing. Read more >>


Web and Graphic Designer - Johannesburg
Web and graphic design vacancy. Must have min two years experience. Proficient in Adobe Suite, HTML, CSS and WordPress/Joomla. Forward a portfolio of no more than 2MB for review Read more >>


Senior Front-End Developer - Johannesburg
We're looking for an experienced front end developer who is obsessed with producing pixel perfect, award-winning work on deadline and under pressure. Read more >>


Creative Director - Copy/Art - Johannesburg
Creative director with brand - BTL and promotional (retail) exp. as a C.D. Excellent salary and benefits - stimulating work environment in large agency group. Read more >>





New events to diarise
MyWorld of Tomorrow - 22 Oct 2015 to 24 Oct 2015, Johannesburg
MyWorld of TomorrowMyWorld of Tomorrow is a platform for interaction and knowledge sharing around technology and innovation across industries. The event takes place from 22-24 October at Sandton Convention Centre. Read more >>



Luxury Media Trade Event - 27 Oct 2015, Cape Town
A platform for small businesses in the luxury industry to interact directly with the media. PR-Net Trade events connect small business with the media in a cost and time-efficient way. Read more >>



Financial skills for PR
PRISA - 19 Oct 2015 to 20 Oct 2015, Johannesburg


Social Media - Legal, Social and Sizzle Seminar
Read Between The Lines - 21 Oct 2015 to 23 Oct 2015, Johannesburg | 4 Nov 2015 to 6 Nov 2015, Johannesburg | 9 Dec 2015 to 11 Dec 2015, Johannesburg | 2 Feb 2016 to 4 Feb 2016, Johannesburg | 1 Mar 2016 to 3 Mar 2016, Johannesburg


Value of research and how to optimise it
PRISA - 22 Oct 2015, Johannesburg


Crisis communication
PRISA - 26 Oct 2015, Johannesburg


Freelance boot camp - writing queries that sell
26 Oct 2015 to 16 Nov 2015, Cape Town


Free digital marketing workshops
Webafrica - 30 Oct 2015, Johannesburg


Photography 1
PRISA - 30 Oct 2015, Johannesburg


Upcoming events
The 4th Annual Africa Risk and Investment Forum - 22 Oct 2015, Johannesburg
The 4th Annual Africa Risk and Investment ForumJoin us at the 4th Annual Africa Risk and Investment Forum along with leading business decision-makers and thought leaders to discuss sub-Saharan Africa's economic growth. Read more >>

Southern Suburbs Network Event
Xtraordinarywomen - 20 Oct 2015, Cape Town


The B2B marketing planning masterclass
Marketec Holdings - 22 Oct 2015, Johannesburg


Illustrator basic to intermediate
Multidimensions - 22 Oct 2015, Cape Town


Communication excellence
Staff Training - 22 Oct 2015, Cape Town | 22 Oct 2015, Johannesburg | 27 Oct 2015, Durban


Quotes
Norman Vincent Peale
"It's always too early to quit."
Michael Jordan
"You must expect great things of yourself before you can do them."
Robert Browning
"A minute's success pays the failure of years."
Bruce Lee
"The successful warrior is the average man, with laser-like focus."
Joyce Brothers
"A strong, positive self-image is the best possible preparation for success."

More quotes  Submit a Quote

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 153: IMC Conference Johannesburg with Claire Cobbledick
John Brown Media and BMW SA move up a gear with an online magazine and video content
Riky Rick calls FUSEG

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