News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise with us

Bizcommunity takes strategy to the street

From this month commuters can start looking out for Bizcommunity's pop-up "whiteboard" billboards on Jozi highways.
Bizcommunity takes strategy to the street

Featuring graphics that will be instantly recognisable as those that are created daily in meeting rooms across the world, the billboard's concept is intended to tap into that familiar business headspace - the ubiquitous presence of the boardroom whiteboard. The concept, capturing the thrill focus and sense of purpose involved in graphically simplifying business objectives using only a felt marker on a shiny white surface, is familiar to anyone who has ever used the medium.

We felt that representing Bizcommunity in this style, communicates our services as being integral to and synonymous with corporate communications strategy, in a fresh and relevant way.

The copy shows Bizcommunity's broad audience figures, reinforcing the brand's position as "the premier business news resource catering to a professional audience in Africa". We believe transforming a billboard into a whiteboard may also be a global first.

Bizcommunity.com
Where 370 companies in 18 industries trust Biz Press Office newsrooms to publish corporate content, on Africa's indispensable B2B news media. Enquire about a newsroom like this for your company on sales@bizcommunity.com
Let's do Biz