[Biz Online Insights]: What SA thinks of online ads and mobile search

The survey was carried out by Panel Services Africa on their premium online research panel, TellUsAboutIt, comprising 40,000 registered online users.

Who better to ask then, to glean insights into what the country really thinks about big news events?

© Kzenon – 123RF.com

Our question this week was on the South African online population's online behaviour, across laptops and mobile, especially when faced with online advertising.

Responses were interesting when it comes to mobile, with the bulk of respondents claiming to have both used their mobile more than their laptop/desktop to browse websites, as well as searching for something on their mobile in the past week that they did not buy.

You can browse the results in the following SlideShare, which shows the 300 targeted responses, with additional quota control of sample according to age group, gender and province summary, in order to be nationally representative of the general South African adult online population:

Click here for more on the growth forecast for digital advertising. Do you agree with these views? Share yours below!