Subscribe & Follow
Advertise your job vacancies
Jobs
- Sales, Marketing and Financial Advisory Durban
- Branch Manager Johannesburg
- Account Executive Plumstead
- Content Creator Cape Town
- Marketing Specialist - Pet George
- Marketing Specialist- Motor, Warranty and Business George
- Web Specialist Johannesburg
- Paid Media Specialist Cape Town
- Marketing and Business Development Specialist Johannesburg
- Brand and Marketing Manager Cape Town
Optimize seconds its CEO to Fifa Beach Soccer World Cup - Seychelles
Emy Casaletti-Bwalya has been appointed as the marketing and communications director of the Fifa Beach Soccer World Cup 2025 (Seychelles) Limited.
Recruited for this esteemed position, the CEO of the Optimize marketing agency will hold this prominent role for just over a year. Her main responsibility is to oversee all marketing and communications activities of the LOC working closely with Fifa. This marks the first time an African nation will host the 20th edition of the event, previously held in Dubai.
Being the first African country to host such a prestigious event, Emy, the former head of marketing for the Fifa World Cup South Africa local organising committee, is enthusiastic about her new role. She sees this as a remarkable opportunity to showcase Seychelles and Africa's capability in hosting major events. Emy views this historic event as a chance to create a lasting impact for the country and is eager to contribute to making a difference.
Emy Casaletti-Bwalya is no stranger to the world of marketing and communications, having a wealth of experience under her belt. Her expertise in the field, coupled with her passion for showcasing the best of what Seychelles and Africa have to offer, make her a perfect fit for the role of marketing and communications director of the Beach Soccer World Cup 2025 (Seychelles) Limited.
With her background as Fifa marketing instructor and in handling marketing for the Fifa World Cup South Africa LOC, Emy is well-equipped to take on the responsibilities of overseeing all marketing and communications activities for the upcoming event. Her vision of creating a lasting impact for Seychelles and Africa through this historic occasion is inspiring, and her dedication to making a difference is truly commendable.
As she steps into this new chapter of her career, her enthusiasm and drive will undoubtedly play a pivotal role in ensuring the success of the Beach Soccer World Cup 2025 in Seychelles. Her appointment marks a significant milestone not only for herself but also for the continent of Africa, as it prepares to host this prestigious event for the first time.
Never one to rest on her laurels, Emy was recognised as one of the top 10 most influential women in marketing by the Star newspaper. She also contributed to the board of the National Communications Partnership leading up to the 2010 Fifa World Cup. Presently, she is a member of the boards of Brand South Africa and Women and Men Against Child Abuse.
Optimize Agency is a strategic sponsorship agency that specialises in sports & entertainment. With experience in the local & international market, we represent the top sport & entertainment clients. Driven by pure passion for what we do, we assist in creating commercial partnerships that take experiences far beyond the event itself whilst driving commercial value.
- Mandela Remembrance Walk and Run to mark 11 years since Madiba's passing21 Nov 09:02
- Optimize seconds its CEO to Fifa Beach Soccer World Cup - Seychelles31 May 13:57
- Kgothatso Montjane scores again with Air Liquide28 Mar 12:58
- Mahindra South Africa partners with Kgothatso Montjane as brand ambassador05 Feb 11:41
- The Mandela Walk & Run: A successful 10-year commemoration12 Dec 14:09