15 Feb 2016Contact usSubmit newsAdvertise on bizList your companyHome
  My account



Marketing & Media South Africa

Consider this...

Gareth Mountain takes us though four key points to consider before setting up a direct marketing capability for your business. Getting the basic building blocks right can mean a rapid increase in new clients.

Linda Sangaret is the new chief marketing officer of Brand South Africa. In the weekly NewsMaker feature, Louise Marsland finds out more about Sangaret and what's at the top of her to-do list in her new position.

With Design Indaba kicking off on Wednesday, Leigh Andrews found out more about the conference highs to come, from the Design Indaba creator himself - Ravi Naidoo!

Read up on all the releases and exclusive interviews surrounding Design Indaba in our special section.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
Four points to consider before setting up a direct marketing capability

Gareth Mountain

The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilities... Read

[NewsMaker] Linda Sangaret - CMO of Brand South Africa

Louise Marsland

Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation... Read

[Design Indaba 2016] Conference highs to come

Leigh Andrews

'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity... Read

BizTrendsĀ 2016
Age of analytics

Abey Mokgwatsane

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa... read
The new agency talent directive

Alistair Mokoena

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016. read
Producing content at the speed of culture

Pete Case

When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa... read
Do you want to be a trend forecaster?

John Sanei

It's actually pretty easy(ish), but shh, don't tell anyone... read
More trends... | Full trend report...
The Bookmarks 2016
Meet Public-Ideas at the second IAB Digital Summit

Issued by Public-Ideas

Public-Ideas will be a VIP Member at the second IAB Digital Summit set to take place on 3 March in Newtown, Johannesburg... read
Design Indaba
[Design Indaba 2016] Then and now, by design

Leigh Andrews

The first thing that comes to mind when I hear the phrase 'Design Indaba' is Ravi Naidoo, a man so enthused about using design to make the world a more beautiful, functional place that he positively buzzes with creative energy... read
Come and see some of the most exciting and innovative up-and-coming designers in South Africa

Issued by Design Indaba




Biz Takeouts
[Biz Takeouts Podcast] 162: Ravi Naidoo takes us through 21 years of Design Indaba
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding focused on two events happening in Cape Town next week from 17 February 2016... read


CONNECT WITH LOW-INCOME SHOPPERS, STOKVELS, INFORMAL TRADERS & MORE

How to reach, engage & serve Low-Income Consumers - get FRESH perspective, REAL insight and DIRECT answers!

LEARN MORE




Design Month
#DesignMonth: It's not about passing trends, but a lasting visual language - Q&A with Trevyn McGowan

Jessica Taylor

As founders and directors of Source and Southern Guild, curators of Watershed and Work Shop New Town, and programme directors of Design Network Africa, it suffices to say that Trevyn and Julian McGowan are doing extraordinary things in support of local design... read
[Biz Online Insights] Importance of design
This week, our 'Biz Online Insights' section explores the South African online population's views on the importance of design... read
#DesignMonth: From the air with flair

Beverley Klein

Design is all about seeing something ordinary and making it extraordinary, and that's just what the guys at Sky Decor do. They transform old and abandoned aircraft parts and turn them into beautiful furniture displays... read
#DesignMonth: Bringing old-school nostalgia to trendy events

Leigh Andrews

The easiest way to up engagement at business events is to install a photobooth - but not the clunky version that takes hours to set up at vast expense. Instead, locally designed RevelBox weaves an element of fun into your event DNA... read
More ...
Marketing
Deal or no deal - It's pretty simple

Seth Whitehead

They say - whoever "they" are - that a brand is what the consumer says it is, not what the brand says it is. I believe "they" are correct, who wouldn't..? read
Bad marketing decisions cost South Africa billions every year

Issued by Chris Moerdyk




Advertising
Why Gareth Leck is pencilling in D&AD PR judging

Leigh Andrews

Gareth Leck, CEO or (chief problem solver) at Joe Public, will be judging on the D&AD's sparkly new PR jury. Find out what he's most looking forward to in this exclusive interview... read
[Orchids & Onions] Lewis has it down pat, but minister should buckle up

Brendan Seery

Just because someone is a personality doesn't necessarily mean they will come across well in a TV commercial endorsing your brand... read
Top copywriting rules

Chris Brewer

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules... read
Tie for the most-admired ad industry body in SA
New York Festivals announces the final round of 2016 Executive Jury

Issued by New York Festivals

Grey Africa launches Volvo LifePaint in South Africa

Issued by Grey

How to create brand advocates with through-the-line advertising

Issued by Ayanda Mbanga

FCB Cape Town and Hellocomputer give Cancer Association of South Africa 'balls'

Issued by FCB Africa

Unpacking the future of digital advertising

Issued by Adclick Africa Media Group




Branding
Promise voted by peers as "One to Watch"

Issued by Promise Brand Specialists

Five big ideas that build brand love from two innovators

Issued by Brand inc

Let's talk ice cream - Brand attachment vs brand loyalty

Heidi Myers, Issued by Meltwater

CSI
Save a Tamar becomes The Rahab Project to align with international programme

Issued by Universal Church of the Kingdom of God

Design
Afro-futuristic campaign for 100% Design South Africa 2016
The eye-catching campaign for 100% Design South Africa 2016 is the result of a collaboration between the show and branding agency, Deep Design... read
#DesignMonth [Behind the Selfie] with... Sarah Mitchell

Leigh Andrews

This week, we find out what's really going on behind the selfie with Sarah Mitchell - junior designer at Gorilla, former Vega School of Brand Leadership Durban Campus student, and student of the year at the 2015 Financial Mail Annual AdFocus Awards... read
Digital
South African Twitter users respond to President's offer to #PayBackTheMoney

Issued by 25AM

Online business portal a boost for SME employment

Issued by Amorphous

Tranquini selects Quirk as creative and digital partner for global launch

Issued by Quirk

Digital Sales Course created by SPARK Media and Red & Yellow

Issued by SPARK Media

Direct Marketing
Viral email helps Charlotte Rhys net a 44.34% open rate and 17.10% response

Tendai Matsika, Issued by Digital Fire

Education
WPP Africa Academy: When the sum is greater than the whole

Danette Breitenbach

The creative economy is important as service industries lead the economy, and also support the wider economy in terms of progress and growth... read
African Genius scholarship recipients announced

Issued by UCT Graduate School of Business

Events & Conferencing
Lighting the way

David Limbert

There's more to lighting than meets the eye - discover why lighting is vital for events... read
ACT | UJ Conference, #creativeintersections - an interactive experience

Issued by Arts & Culture Trust

espYoungLegends announce Cape Town songbird Lana Crowster to perform at CTIJF 2016

Issued by espAfrika

Introducing the Top 5 finalists for the espYoungLegends 2016 initiative

Issued by espAfrika

Speakers Inc launches Breakfast with a Bonus

Issued by Speakers Inc




Media
SA editors back probe into editorial interference

Karabo Ngoepe

The South African National Editors Forum (Sanef) will commission a study to look into the impact of editorial interference in the media industry, which has seen the resignation of many editors, the organisation said... read
Do you know your audience?

Issued by WhyFive Insights

Newspapers
Promoted content
Landmark #RacismStopsWithMe campaign launched in South Africa

Issued by Independent Media

OOH
Provantage Media Group launches Environment Media Mapping

Issued by Provantage Media Group

PR & Communications
Why you need to enter the PRISM Awards 2016

Issued by PRISM Awards

The inconvenient truth of PR measurement

Heidi Myers, Issued by Meltwater

Production
#DesignMonth: Student concept used in WildAid video

Sindy Peters

WildAid, impressed by the concept created by Team Aitch, an 'agency' of students participating in the Vega School of Brand Leadership's annual Brand Challenge, has charged ahead with it in its latest video campaign... read
Promotions
Oomph! delivers a successful Fruitree campaign in Mozambique, Zambia and Zimbabwe

Issued by Oomph! Africa

Publishing
Sabinet signs up to Publishing Technology's ingentaDrive platform solution

Issued by Sabinet

Recruitment
Nurture not nature: develop your talent from within

Zubair Timol, Issued by Meltwater

Finance and admin manager wanted

Issued by The Worx Group

Research
Wearables in the workplace

Danette Breitenbach

Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace... read
Super growth brands - Do brands change advertisements too often?

Erik du Plessis and Neil Higgs

It is often said that brands change their advertisements before they have worn out... read
What are South African singles up to this Valentine's Day?

Issued by Columinate

Shrinking confidence amongst South Africans that the government is doing its job well

Issued by Ipsos

Retail
Jet flies again

Dave Nemeth

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers... read
Sales
Lead generation crucial as year rolls out
In tough economic times, whether or not the past year has been a good or a bad one, starting the year with the aim of achieving sales goals is a positive beginning... read
Super sweet sales

Issued by Field Office

Social Media
#Trending: Can you do the SONA?

Louise Marsland

From a new song and dance from the EFF, to marketing memes and new social media records, #SONA2016 was a riot - thankfully only figuratively speaking, this year... read
Why you need a social media professional

Hugo Venter

Concerning individual staff there is only so much an employer can do, but what happens when those individuals are in charge of your official social media channels..? read
Tips for effective newsjacking in social media marketing

AIMEƉ SERRƃO

With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life... read
Saatchi & Saatchi Synergize wins the social media business for Bushmills South Africa

Issued by Saatchi & Saatchi Synergize

Sponsorship
Tiger Wheel & Tyre sponsors 2016 Formula One season broadcast

Issued by Tiger Wheel & Tyre

Playmakers win Sport Agency of the Year for the fourth year in a row

Issued by Playmakers

TV
eMedia Investments makes key appointments

Issued by e.tv

Youth Marketing
HDI Youth Marketeers' 2016 youth trends

Reamogetse 'Gee' Motsepe and Lara Petersen, Issued by HDI Youth Marketeers

Ad showcase
Harley-Davidson (Radio Ad): Project X - 99K
Harley-Davidson (Radio Ad): Project X - 99K - Ornico
Toyota RAV4 (TVC): Ad title: Anyone can find their adventure
Toyota RAV4 (TVC): Ad title: Anyone can find their adventure - Ornico
Hollard (TVC): Dogzilla
Hollard (TVC): Dogzilla - Ornico
Chicken Licken (TVC): 15 Bucks
Chicken Licken (TVC): 15 Bucks - Ornico
Status Deodorant (TVC): Big Ball
Status Deodorant (TVC): Big Ball - Ornico
More ads
International
Enter now for Directors' Showcase at Cannes 2016
Entries are now open for Saatchi & Saatchi New Directors' Showcase 2016 at Cannes. The agency has established a reputation for unearthing the new directors... read
Cannes Lions awards Lion of St. Mark to Marcello Serpa
Marcello Serpa will be presented with the Lion of St. Mark during the Cannes Lions awards ceremony on Saturday 25 June 2016... read
Creative campaign for Cannes Lions launches in print, films
Cannes Lions has launched the creative campaign supporting the 63rd International Festival of Creativity taking place 18 - 25 June 2016... read
Judging the world's best advertising
Michael O'Rourke, president of New York Festivals' World's Best Advertising? Awards, shares his perspective on judging what's deemed as the best advertising globally... read
More International
Business
Building your profile in the business world
In this world, you ultimately receive exactly what your inward authentic self truly feels you deserve, no more and no less. Building your profile in business is very much about building your profile in life... read
Revealed: the big CFO miscalculation

Auguste Coetzer

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects... read
Multimedia
Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba - Part 2
Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba - Part 2
Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba - Part 1
Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba - Part 1
New business

More accounts  Submit a New account
New appointments
  • HoneyKome welcomes Michael Walker to the team - more info
  • MaxAxion appoints new business development director - more info
  • New appointments at Scan Display - more info
  • BOO! Surprising Media Solutions welcomes new production manager - more info
  • New editor of Marie Claire - more info

More people  Submit a Person
Jobs offered
Senior Graphic Designer - Johannesburg
Open Door RecruitmentForm part of a multi-disciplinary team with in-house capabilities across art, copy, digital and design. Consider, interpret, layout and perfect consumer engagement across a range of sub brands. Read more >>



Digital Sales Manager - Johannesburg
StudioPeople Creative RecruitmentA leading media agency is looking for a digital sales manager to lead online advertising revenue initiatives for their various platforms including LinkedIn, Vodacom and BBM. Read more >>



Industry Research Analyst - Cape Town
Insight SurveyWe are looking for an industry research analyst to join our growing research team. If you are passionate about industry research and an info junkie, please send us your CV. Read more >>



Online Editorial Assistant - Cape Town
Junior online editorial assistant position available at high-profile, Cape Town-based, online media publisher. Read more >>



Survey Programmer - Digital Market Research - Johannesburg
ColuminateColuminate is seeking a survey programmer. If you are interested in a career in a fast-growing, team-oriented and innovative company, this opportunity could be for you! Read more >>



Business Group Head - Port Elizabeth
BoomtownBoomtown is looking for a business group head to connect with consumers, to maintain existing client business and grow our footprint of great clients across the country. Read more >>



Sales Executive/New Business Manager - Johannesburg
Rocket CreativeRocket Creative Design & Display requires an energetic, interactive, efficient and responsible senior sales executive to join our team to boost client service and generate an increase in sales revenue. Read more >>



General Office Admin/Logistics Coordinator - Johannesburg
Rocket Creative Design and Display is looking for a super efficient office admin and logistics all-rounder to add support to their office team. Read more >>

Proofreader - Johannesburg
Top strategic communication and design agency looking for a proofreader/sub-editor with corporate reporting experience. Join this dynamic team that creates meaning from information and substance from stuff. Read more >>


Business Development Manager - Johannesburg
IOL has an exciting opportunity for a business development manager role. This role is to be forward facing toward online media and interactive advertising decision-makers at the digital agencies. Read more >>


DTP/Studio Manager - Johannesburg
An experienced and skilled senior designer/DTP operator required to manage the workflow of our DTP department. A strong knowledge and understanding of design principles across various mediums is required. Read more >>


Business Development Executive - Johannesburg
AAA is looking for a dynamic, professional go-getter. Degree in business management or marketing communications with three to five years' experience and own car essential. Read more >>


Marketing Coordinator - Johannesburg
The AAA is looking for a dynamic and professional marketing mogul with an undergraduate degree in marketing communications and three to five years' work experience in marketing, communications or advertising. Read more >>


Digital/Web Designer - Johannesburg
We are looking for a full time web designer to join our team. Your particular wizardry will be digital design, with a solid understanding of Photoshop and WordPress. Do it. Read more >>


PR Account Manager - Cape Town
Splash PR seeks a dynamic PR account manager with a knowledge and keen interest in sport and fashion. Read more >>


Editor - Johannesburg
ITWeb is hiring an experienced editor for its Brainstorm magazine - South African business technology monthly for CIOs and other people of influence in the ICT sector. Read more >>


Gallery Manager - Johannesburg
Southern Guild Gallery is looking for a Johannesburg gallery manager to handle client and designer relations, work on design curation and manage day-to-day running of gallery. Read more >>


Multimedia Administrator - Sandton
Great opportunity for a multimedia administrator comfortable with many tools and platforms. Read more >>


Marketing Coordinator - Johannesburg
An exciting opportunity exists within the Actum Group for a marketing coordinator. The Actum Group is a niche importer and distributor of electronic and industrial products. Read more >>





New events to diarise
Breakfast with a Bonus - 26 Feb 2016, Cape Town
Breakfast with a Bonus: come be inspired beyond words, learn something really useful and all for a great cause, to boot! Read more >>



ACT | UJ Conference #creativeintersections - 16 Mar 2016 to 17 Mar 2016, Johannesburg
#creativeintersections is an interactive, creative conference presenting interdisciplinarity as an alternate thinking approach. School yourself through presentations, networking activities, workshops, and brainstorming breakaways that will activate practical engagement. Read more >>



Photography one-day course
PRISA - 19 Feb 2016, Johannesburg


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Government media short course
Sol Media for Media Leadership - 14 Mar 2016 to 24 Oct 2016, Grahamstown


Loyalty and Rewards Conference 2016
Trade Conferences International - 16 Mar 2016 to 17 Mar 2016, Johannesburg


Adobe Creative Cloud
Multidimensions - 16 Mar 2016 to 18 Mar 2016, Cape Town


InDesign pro skills
Multidimensions - 16 Mar 2016, Cape Town


Essentials of digital media management
Sol Plaatje Institute, Rhodes University - 2 May 2016 to 6 May 2016, Grahamstown


Advanced organisational communication
Quo Vadis Communications - 31 May 2016 to 2 Jun 2016, Johannesburg | 20 Sep 2016 to 22 Sep 2016, Johannesburg





Upcoming events
Social Entrepreneurship Programme 2016 - 16 Feb 2016, Johannesburg
The Social Entrepreneurship Programme is a training programme, for people who want to make a difference. It takes excellence in business thinking and applies it to the social development space. Read more >>

Basic computer skills
Front Foot Strategic Consulting - 16 Feb 2016, Randburg


Two-day writing course
Quo Vadis Communications - 16 Feb 2016 to 17 Feb 2016, Johannesburg | 21 Jun 2016, Johannesburg


Become the exponential results leader with CLEARx
Life Masters - 16 Feb 2016, Johannesburg | 17 Feb 2016, Johannesburg | 18 Feb 2016, Johannesburg


Strategic role of public relations
PRISA - 16 Feb 2016, Polokwane


Design Indaba Simulcast - Port Elizabeth
Boomtown - 17 Feb 2016 to 19 Feb 2016, Port Elizabeth


Service design fundamentals Cape Town
DesignThinkers Group - 18 Feb 2016, Cape Town


Quotes
C.S. Lewis
"We are what we believe we are."
Ayn Rand
"The ladder of success is best climbed by stepping on the rungs of opportunity."
Bill Gates
"It's fine to celebrate success but it is more important to heed the lessons of failure."
James Cash Penney
"It is always the start that requires the greatest effort."
Amelia Earhart
"The most effective way to do it, is to do it."

More quotes  Submit a Quote
PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.





Biz press office welcome
The following companies have opened press offices on Bizcommunity.com!
Bidvest Digital
Bidvest Digital is a leading South African supplier of indoor, outdoor, out-of-home and point-of-sale branding solutions based in Johannesburg and Cape Town.

Epic MSLGROUP
With over 50 multi-skilled consultants in South Africa and partners across Africa, we have the ability to offer clients results driven strategic communications and PR solutions.

MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba - Part 1
Episode 162: Ravi Naidoo takes us through 21 years of Design Indaba - Part 2

  Twitter
@Forbes
Five tips for building up your brand on Instagram https://t.co/CiAbLdxHy1 - Fri Feb 12
@TechCrunch
Facebook tests SMS integration in Messenger, launches support for multiple accounts https://t.co/Ka33dj6AYU https://t.co/1588z4hpfH - Fri Feb 12
@guardiantech
Women considered better coders - but only if they hide their gender https://t.co/C9VxGTUSzK - Fri Feb 12
More tweetsFollow

Today's weather
Cpt

23°C
17°C
Jhb

30°C
18°C
PE

23°C
19°C
Dur

26°C
22°C
Bloem

30°C
19°C

Customise weather

Industries

Follow us

Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to marketingnews@bizcommunity.com and exclusive opinion pieces to contributors-marketing@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 404 1460 | 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Johannesburg: tel +27 (0)11 513 4172 | Nicol Grove Office Park, Design Quarter, Leslie Avenue, Fourways, Gauteng, 2055.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2016 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to DAILY.