Figures of as much as R50 billion a year have been bandied about over the past few years.
Now there is an online resource created specifically for CEOs and bona fide board members, to gain insights into marketing wastage and to be able to conduct confidential conversations online.
www.marketingforum.co.za was established recently by four specialists in the industry, Chris Brewer, Rachelle Bricout, Gillian Rightford and Chris Moerdyk, to offer chief executives and board members an opportunity to find out how to find out where their marketing might be wasting money and how to fix things.
The closed confidential service is free and available only to members of corporate boards.
More information is on the website or contact Chris Moerdyk at moc.liamg@ckydreom or on 083 222 5636.