Marketing Lead

Location: Sandton, Johannesburg
Work model: Fully in-office. Need to be able to legally work in SA to be considered.
Salary: R70 000 - R105 000 CTC per month (depending on level of experience)

Why you’d want to work here:

• A senior role with a clear path to CMO as the business grows
• Medical aid contribution, paid on top of your CTC
• Employee wellness programme, including free counselling for you and up to 8 dependants
• Staff discount on electronics
• Subsidised breakfast and lunch
• 18 days’ annual leave, plus 3 religious leave days
• A brand-new office with focus pods and plenty of breakout space
• Smart, kind, welcoming people who take the work seriously, but not themselves

About our client:

Our client is a fast-growing fintech in the alternative SME funding space. They help small businesses deliver on public sector contracts through invoice discounting and purchase order funding, along with hands-on project management and procurement support. Over the last two years they’ve built a solid marketing function, with a newsletter, a podcast and a brand book already in place. Now they need a senior marketer to take ownership of it, lead a growing team and make every rand count. It’s a big role in a business where you’ll see the impact of your work.

What the job involves:

• Owning the marketing function end to end: brand, demand, content, budget and agency partners
• Turning the marketing strategy into quarterly plans, then leading the team to deliver them
• Making a modest budget work hard: tracking spend, reporting cost per lead and moving money to what’s working
• Building the KPI scorecard and reporting on performance to the leadership team and board
• Owning the brand: positioning, messaging, tone of voice and brand standards across all agency and in-house work
• Leading thought leadership, founder visibility, case studies and PR
• Driving demand: lead volume and quality, website conversion, SEO, and paid search and social
• Running email programmes, newsletters and lead nurture, with HubSpot at the core
• Taking over what already works and making it even better
• Running the integrated content calendar across brand, demand and events
• Planning events, activations and sponsorships, and being there on the ground when it counts
• Managing the agency and freelancer roster: briefing, scoping, reviewing and challenging their numbers
• Building in-house capability over time, starting with RevOps
• Leading, mentoring and growing a junior team of coordinators and a designer, with succession in mind
• Managing and prioritising the requests other departments send marketing’s way
• Building the processes and documentation that keep knowledge inside the business

What you need to be considered:

• 8 to 12 years’ marketing experience, at senior management level
• Proven people management: you’ve built, mentored and held a team accountable, including handling underperformance
• B2B marketing experience (essential), with a real grasp of long buying cycles and selling to decision-makers
• A strong brand sensibility, balanced with confidence in performance marketing
• Sharp data skills: you can read a dashboard (MQLs, SQLs, SEO, paid, brand tracking) and tell straight away what’s working
• Experience managing agencies and freelancers
• A track record of getting results on a modest budget through creativity, not spend
• A solid understanding of the South African market, ideally SMMEs
• Practical use of AI beyond prompting (think agents, automations or dashboards). Come ready with an example.
• A hands-on, low-ego approach: you’ll roll up your sleeves when there’s a gap
• Comfort building systems from scratch, and respect for what’s already working
• Able to work fully in-office in Sandton

Bonus points if you:

• Have worked in financial services, fintech, banking, insurance or telecoms
• Are financially literate
• Know HubSpot well
• Have some B2C exposure alongside your B2B experience
• Come from a senior agency role, like group account director
• Have run events and activations
• Have a degree or diploma (any field)

Posted on 12 Nov 06:08, Closing date 10 Jan